FUJI XEROX TO ROLL OUT COMPACT, ECO-FRIENDLY, AFFORDABLE LED PRINTERS TARGETING SMB MARKET

ข่าวเทคโนโลยี Tuesday November 23, 2010 15:25 —PRESS RELEASE LOCAL

Bangkok--23 Nov--PC & Associates Consulting New DocuPrint Series With Award-Winning Technologies Fuji Xerox Co., Ltd. has announced today its new DocuPrint series of A4 LED (Light-Emitting Diode) printers: DocuPrint CP105 b/ CP205/ CM205 b (full colour) and DocuPrint P205 b/ M205 b (monochrome). Including some models smallest*1 and lightest*1 in its class, the new series lineup varies from single function printers to multifunction models with flexible pricing to meet the demands of small- and medium-sized businesses (SMB) users. With the new series, Fuji Xerox is making a full-fledge entry to the low-end market. According to the company’s study, the global printer market will make a continuous growth with seven-percent average annual growth, and the 2014 market size will be 36 million units (as compared to 28 million units in 2010). Also, the emerging countries are showing a rapid recovery from the financial crisis, and Fuji Xerox’s business there has been marking double-digit growth. To timely and continuously capture the growing business opportunities, Fuji Xerox developed the new DocuPrint series targeting its overseas market, expanding its business from the value market to the volume market, where users demand high print quality, ease of use, eco friendliness and value for money. Fuji Xerox has applied its award-winning self-scanning LED (SLED *2) technology, previously available only in high-end office machines, to these entry-level products’ printheads to ensure a compact size without sacrificing print quality. Also equipped with EA-Eco (EA: Emulsion Aggregation) toner with a fusing temperature more than 20 degrees Celsius lower than conventional EA toner, this new DocuPrint series offers energy-saving performance, up to 40 percent reduction*3 in power consumption during fusion. For the monochrome models, Fuji Xerox first incorporated newly developed low-gloss black EA-Eco toner (EA-LGK toner), which offers controlled gloss for black and white documents. *1 As of November 2010, applies for DocuPrint CP105 b/CP205/CM205 b and DocuPrint P205 b compared to A4 laser printers in the market. *2 Self-Scanning Light Emitting Device: A device that can emit light in sequence from its elements. *3 The 40 percent reduction is possible in a glossy mode (low-speed printing mode to realize further glossy finish depending on the gloss level of paper). Award-Winning LED Printhead LED printheads require neither a polygon mirror nor the motor to rotate the mirror, which enables a size reduction as well as noiseless operation. While they have such advantages, conventional LED print heads had difficulty in realizing higher image quality due to numerous light-emitting elements, which cause fluctuations in the amount of light resulting in unevenness in color density. Fuji Xerox has responded to these issues by developing a 1,200 dpi, high-resolution self-scanning light-emitting device (SLED) along with a technology, DELCIS*3, which enables precise integrated control of all light-emitting elements by a single high-performance ASIC (Application Specific Integrated Circuit). Furthermore, Fuji Xerox adopted lenses with uniform optical characteristics to create a simple-structure, high-resolution LED printhead (1,200 x 2,400 dpi*4), which has realized downsizing as well as high-quality images equal or superior to those produced via laser raster output scanner (ROS) systems. The LED printhead received the Technology Award in 2009 from The Imaging Society of Japan's Technology. “We are defining the technologies for LED printers that will become the next-generation mainstream in the printer market,” said James Henderson, president of Fuji Xerox’s Printers Channel. “Fuji Xerox has developed even smaller LED printhead for the new A4 printer models. We allocated a considerable amount of R&D resources to the development of LED printers, and a number of leading printing technologies have come out of the company’s R&D sites in Japan.” “For the first time we introduced the new model of latest LED printer, the smallest high performance printer in market, in 3 different colours. With the fastest printing speed at 24 ppm and high resolution at 1200x1200 dpi, this is the rationale economical printers that we proudly present” Mr. Rangsan Naratchariyangkul, Country Manager, Fuji Xerox Printer said. “In addition, our EA Eco Toner is developed with green technology that is melted in a lower fusing. Last but not lease, to give our gratitude to customers, the B&W toner is now available at as low as 990 baht plus a special 3-year warranty “Free Engine Replacement”. Customers also get an extra one-year warranty when purchase 2 additional toners in one year and register the purchase with us. All of these are FXPC key Go-To-Market strategies that we are committed and confident that meet customer needs” *3 Digitally Enhanced Lighting Control Imaging System: An LED exposure control technology that uses proprietary SLEDs. Highly precise correction of the amount of light is achieved by ASIC's integrated control of all SLEDs, resulting in a high resolution of 1,200 x 2,400 dpi. DELCIS is a registered trademark in Japan. *4 The resolution applies for the color models. Energy-saving EA-Eco toner and gloss-controlled black toner As part of its EA-Eco toner line-up, Fuji Xerox has developed black toner with controlled gloss, Eco-LGK toner, which was first introduced in the new DocuPrint monochrome models. Fuji Xerox succeeded in achieving to control gloss while saving energy, which was a challenge, to create low-gloss black toner for business documents which are mostly black and white, and images requiring subtle shades of black. To start mass production of this newly developed toner, it will increase EA toner production capacity from approximately 8,000 tons to more than 10,000 tons at Fuji Xerox Manufacturing’s Toyama Center located at Namerikawa-shi, Toyama, which has exclusive plants for EA toner. Fuji Xerox first used the EA-Eco toner in its production system released in 2008, followed by office-use digital color multifunction devices, the ApeosPort-IV and DocuCentre-IV series, released in 2009. The eleven products in eight models of these two series received the METI Minister's Award in the 20th Energy Conservation Grand Prize for 2009 (Energy-Saving Machines and Systems category) sponsored by the Ministry of Economy, Trade and Industry of Japan, and EA-Eco toner was one of the factors that contributed to winning the award. For more information on the EA-Eco toner, access: http://www.fujixerox.com/eng/company/technology/ea_eco/ Fixed drum reduces TCO and waste The new DocuPrint series feature the industry-first fixed drum. Users do not have to replace a drum, which would reduce total cost of ownership (TCO) as well as waste; thereby users can enjoy easy-to-use and eco-conscious operations. By introducing the fixed drum, Fuji Xerox made the most of the LED printhead’s small size, which led to the smallest, durable design. The best colour printout quality in DocuPrint series—CP105 b, CP205, CM205 b The colour models in Fuji Xerox’s all new DocuPrint series include two single-function printer models (CP105 b*5 and CP205*6) and one multi-function printer model that integrates copy, scan and print functions (CM205 b*6). In addition to the S-LED technology, which delivers 1200x2400dpi printout quality, as well as EA-Eco toner, which allows for considerable power savings, other features of the series include the toner-saving mode enables reducing toner use by up to 30 percent, and a maximum speed of 12ppm and a compact design, wherein the CP105 b measures in at a mere 394x304x234mm, smallest in this class. *5 DocuPrint CP105 b: 10ppm colour, 12ppm monochrome *6 DocuPrint CP205/CM205 b: 12ppm colour, 15ppm monochrome DocuPrint P205 b and M205 b for business black and white documents The monochrome series includes one single-function printer model (P205 b) and one multi-function printer model that integrates copy, scan and print functions (M205 b). Monochrome models also feature the S-LED technology, toner saving mode and EA-Eco toner energy saving technologies. With a maximum speed of 24ppm and minimum dimensions of 358x198x209.4mm*7, users can enjoy high printout quality with the minimum investment in money and space. *7 The dimension is for DocuPrint P205 b. Launch Information of Fuji Xerox’s New DocuPrint series of LED printers Slated to make their debut on end of November, the colour members of the new DocuPrint series—CP105 b, CP205, CM205 b—will carry price tags of 6,532, 8,400 and 9,900 baht respectively (Not included 7% Vat). To be priced at 2,990 and 4,196 baht (Not included 7% Vat)., their monochrome siblings P205 b and M205 b are due to hit store shelves on end of November too. About Fuji Xerox Fuji Xerox Co., Ltd. is a 75-25 joint venture between FUJIFILM Holdings Corporation and Xerox Corporation (U.S.A.) that develops world-class office and publishing equipment/systems, digital colour/monochrome multifunction devices, as well as document management software, solutions and services in Japan and the Asia-Pacific region. It is also a world leader in printing and finishing solutions and offers a comprehensive range of colour and monochrome printers, available through an extensive reseller channel and retail network. Fuji Xerox’s focus on research and development has led to many breakthroughs and a large number of patents, making it a global leader in technology, which adds greater value and boosts its customers’ productivity and efficiency. Founded in 1962 with a headquarter in Tokyo, Japan, the Company employs approximately 40,000 people globally, and has more than 60 domestic and overseas affiliates and sales subsidiaries. For information on Fuji Xerox, simply call 0-2660-8000 Ext. 0211-0217 or visit www.fxprinters.com. For media enquiries, please contact: News Release issue by: Piyapong Midchid (Note) PC & Associates Consulting Co., Ltd. Tel: 0 2971 3711 Ext 113 Fax: 0-2521 9030 Email: [email protected]

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