Bangkok--25 Nov--Total Qulity PR
The membership of three luxury fashion brands creates opportunities for affinity marketing
The Luxury Network Asia (TLNA) has an ever growing portfolio of top-end brands as the Network cements its position as the world’s leading luxury affinity marketing group. The Luxury Network Asia has proven the relevance and importance of affinity marketing yet again by introducing its newest members; Jimmy Choo, Versace, and Versus in the Thailand region, which includes Thailand, Cambodia, Vietnam, Laos and Myanmar.
The Luxury Network Asia facilitates, by using affinity marketing, to create and develop unique partnerships among all its top-end brand members through strategic brand alignment, joint collaborations, product placement, media share, B2B and B2C networking events.
Affinity Marketing is one of the most successful forms of new business development and enables companies to interact with the decision makers who are like-minded in the luxury brands industry. In a fast growing market like Asia, these three new members will benefit from TLNA by creating partnerships with other top-end brands. Their inception into TLNA seems like the perfect fit. “We are thrilled to announce the addition of Jimmy Choo, Versace, and Versus. These are three well known brands worldwide that understand the importance of affinity marketing and the new business opportunities that The Luxury Network Asia will bring to them.” Chairman and CEO of TLNA, Simon Wagstaff said.
Since the introduction of Jimmy Choo in 1996, his shoes have gained enormous international success. Starting off as a hand-made shoe manufacturer, Jimmy Choo broadened its fashion lines to handbags, small leather goods, sunglasses, and bridal footwear. Based in London, the company operates boutiques in the United Kingdom, the United States, Europe, the Middle East, Asia, Japan, South America, Africa, and Australia.
Versace is a world famous brand which enjoys a highly luxurious reputation. Versace is simply one of the world’s most famous fashion brands. Versace’s luxurious line includes clothing, watches, jewelry, fragrance, and accessories to interior design and luxury hotels, truly making them a major influencer in the world of exclusive and luscious lifestyle.
As a brainchild of the late and the great Gianni Versace, Versus was a collection created in 1989 with the spirit of rock and roll. The re-introduction was decided after 20 years in 2009, by the creator’s sister, Donatella Versace.
The new members will be a part of this distinguished family of luxury brand ambassadors through joint collaborations and creating strategic brand alignment. The Luxury Network Asia, with 20 years experience in the field, will provide full expert service in luxury brand affinity marketing.
About The Luxury Network: The Luxury Network is the worlds most exclusive and pro-active luxury marketing group; a private consortium of 60 non-competitive brands in each luxury capital of the world, working together at senior director level for mutual business and client development. The group covers all areas of the top end market including: Marine, Finance, Motoring, Concierge, Health and Beauty, Aviation, Property, Travel, Golf, Jewelry and Watches, Entertainment and Fashion. For more details please visit www.theluxurynetworkasia.com.
Launched in London in early 2007, The Luxury Network has rapidly expanded with over 130 global memberships and 7 international offices worldwide. Headed by distinguished and experienced marketing professionals, The Luxury Network offers an unrivalled service.
The Luxury Network Asia franchise is owned by ASA Group Holdings based in Hong Kong, see www.asag.aero for more details.
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