Bangkok--26 Nov--Weber Shandwick
General Motors Thailand recently launched the microsite www.cruze.in.th, packed with new games and promotions, to welcome the all-new Chevrolet Cruze, a highly responsive compact sedan with dynamic design, excellent comfort, extensive features and high performance, in the Thai market. Those interested can log on to the site and participate in the fun and games for a chance to win either an iPhone4, Cruze Responsive Gifts or Motor Expo tickets.
Starting off with the first digital campaign from 1-22 November, simply participate in a small quiz posted on the microsite and you can win a Motor Expo ticket or a Cruze Responsive Mug designed exclusively for the campaign. Winners will be announced on 30 November 2010.
To continue the excitement, the next campaign, running from 1-12 December, will ask interested candidates to register online for an exclusive test drive of Cruze at Motor Expo 2010, Muang Thong Thani during the course of the Expo event. After registration, you will receive confirmation via sms which must be presented at the Chevrolet booth for the test drive. You will also be entitled to take part in a lucky draw in which 4 lucky winners will receive an iPhone4.
The Cruze microsite is created as a special communications channel to deliver an exciting and exclusive Cruze experience to fans and enthusiasts awaiting the arrival of the new sedan. Viewers will be greeted with interactive content such as photos, videos and games, as well as new developments and promotions on Cruze. The site was also launched to coincide with the launch of Cruze at Motor Expo 2010.
Prizes include — “Cruze Responsive Mug”
For further information, please visit www.gmthailand.com and www.chevroletthailand.com or contact:
Paphada Tuanghirunvimon / Satapana Karnjanaprakorn
Weber Shandwick
McCann Worldgroup (Thailand) Ltd.
Tel: 0-2343-6057
Email:
[email protected] /
[email protected]
or
Sasinan Allmand
Public Relations Director
General Motors (Thailand) Limited & Chevrolet Sales (Thailand) Limited
Tel: 0-2791-3400. Fax: 0-2937-0441
Email:
[email protected]