Bangkok--30 Nov--Yontrakit Automobile
- Peugeot sets its latest marketing concept - "Motion & Emotion"
- Peugeot to rebrand itself in Thailand
- Yontrakit Automobile launches the RCZ Sports coupe for the first time in Thailand along with the 207cc limited edition, which are set to take the Thai sports car market by storm.
Peugeot will now promote its products under the new "Motion and Emotion" motto, which is used worldwide. The new motto ensures that the high quality and performance provided by a premium brand like Peugeot is perceived similarly in all markets globally. The motto transmits to the world that all Peugeot vehicles are not merely functional products, but that they also express emotions, feelings, and sensations.
In addition to this, Peugeot will celebrate the brand's 200 year anniversary along with launching the RCZ sports coupe for the first time in Thailand. The excitement continues with the introduction of a limited edition version of the Peugeot 207cc, which will take the convertible sports car market in
Thailand by storm.
At the 27th Bangkok International Motor Expo, which will be held from November the 30th to December the 12th at Challenger Hall in Muang Thong Thani, Peugeot will be represented at the Motor Expo by Yontrakit Automobile and European Motors, the sole distributor of Peugeot in Thailand.
A total of 7 stunning models will be displayed under the "Motion & Emotion" concept at the Peugeot booth. These models show the gorgeous design and unrivalled performance of Peugeot products in all segment, whether that is sedans, sports cars, MPV's or convertibles. The new "Motion & Emotion" concept synchronizes Peugeot Thailand's marketing activities with those used internationally.
At the 27th Bangkok International Motor Expo, the crown jewel of the Peugeot stand will be the new RCZ Sports Coupe. This is the first time that Peugeot is displaying the RCZ in Thailand. It's sculptural, dynamic and elegant style offers new harmonious and vibrant proportions in coupe design. With flowing lines and curves that will make every head turn, the RCZ is sure to keep viewers glued to the Peugeot stand.
The front feline look, a characteristic of Peugeot, the soft contours of the wings and the large diameter wheels, the spoiler and ruby-red LED rear lights with their crystal look create a general appearance that combines sensuality and power, technology and distinction.
The Peugeot RCZ, for the first time in Thailand
This is the first time that the RCZ Sports Coupe is being shown in Thailand. The RCZ will appeal to customers who need spectacular performance in a package that is unique and attractive. The RCZ is already hugely successful and widely accepted in Europe as one of the best Sports cars in the market.
The 1.6-litre engine produces maximum torque of 255 Nm at 1700 rpm and a maximum power of 156 bhp at 5800 rpm. The result is dynamic acceleration 0 to 100 kph in 7.6 seconds. The engine is also environmentally friendly and produces less than 165 g/km of CO2.
The latest engine technology ensures smooth power delivery, making this engine ideal for providing the performance required by RCZ customers. The Peugeot RCZ is the answer to the growing sports car market in Thailand. The Peugeot RCZ will have an introductory price started of Bt 2,950,000
The new premium subcompact — Peugeot 207 Sedan
The Peugeot 207 sedan is the perfect family car. Designed for the new age trendy family it provides quality, safety and performance that is unrivalled in the subcompact market in Thailand.
The 207 features a design that is unlike anything that has been seen in the Thai premium sub-compact segment. Balanced aesthetics that harmoniously and elegantly combine dynamism with the shapes of its new styling is sure to turn many heads on Thai streets.
For greater passenger comfort, the car is equipped with automatically adjustable air conditioning with a pollen filter, automatic windscreen wipers and automatic headlights as standard. The front fog lights are also standard equipment.
The 207 also comes with four electric windows, remote-controlled centralized door locking and electric side view mirrors. The MP3 and USB compatible audio system is Bluetooth enabled and comes as standard with the vehicle. The 207 sedan will have an introductory price of Bt 959,000
Brand Direction
According to the brand direction set by Peugeot France, the company will now take a greater effort to capture a larger segment of the premium market worldwide. In line with this direction, Peugeot Thailand will further enhance its marketing and after sales activities to ensure that Peugeot is perceived as a premium product.
Not only will Peugeot have more premium products for its customers, but every aspect of the Peugeot experience will be enhanced, so that customers get nothing but the very best. Customers can be assured that in buying a Peugeot, they are buying a genuinely premium product that does not compromise on quality, safety or performance.
Peugeot reinvents itself
At the beginning of 2010 Peugeot reinvented itself globally, presenting a new Marque plan and making clear its ambitions for 2015: to climb three places in the world ranking of car manufacturers; to make Peugeot the benchmark in terms of style; to become the leader in mobility services.
To reach these objectives, Peugeot can rely on an ambitious product strategy with no fewer than 14 new models scheduled to appear between 2010 and 2012, new style lines illustrated to perfection by the SR1 concept car, new mobility offers, in particular Mu by Peugeot, and also a new visual identity with a more modern, two-tone Lion and a new international signature: Peugeot, MOTION & EMOTION.
A global manufacturer with 55 million vehicles to its name, unique in its ability to propose an offer of global mobility, Peugeot has the strengths to face the future with confidence and rise to the challenge of creating ever greater harmony between the motor car and its environment.
Expanding the Peugeot network
With a greater number of products and the demand for Peugeot increasing in the Thai market, it is crucial to expand the Peugeot network in Thailand, as to provide better service to our customers. Peugeot plans to expand to 11 outlets in 2011, from the five that are currently being used. New outlets will be seen in Chiang Rai, Nakhon Sawan, Nakhon Ratchasima, Lopburi, Phuket and one more location in Bangkok.
Don’t forget to visit the Peugeot booth at the 27th Bangkok International Motor Expo to see the stunning RCZ, 207cc limited edition, 207 sedan and various other models on display. The Motor Expo will be held from the 30th November to 12th December 2010 at the Challenger Hall, at Muang Thong Thani Impact arena.
For more information, please contact:
Ms.Hathaichanok Thongmanee
Tel. 02-397-3897 Fax. 02-397-3898
Email:
[email protected]