Bangkok--3 Dec--Spark Communications
- Make heads turn with the Lenovo IdeaPad U260
- Travel in style with the IdeaPad U160
- Lenovo and Intel Ask Consumers, “What’s Your Idea of Fun?”
Lenovo (HKSE: 992) (ADR: LNVGY) today announced the launch of the IdeaPad U160 and U260, two ultraportable laptops designed for consumers who enjoy a sophisticated sense of style without sacrificing excellence in performance.
The latest additions to the IdeaPad U Series are all about luxury featuring a sleek, minimalistic design. The IdeaPad U260, the world’s first 12.5-inch ultraportable consumer laptop, gives users a 16:9 widescreen dimension in a 12-inch form factor for the first time, while the ultra-light IdeaPad U160 helps users stay connected while on-the-go with a 1.3 megapixel web camera.
Kajonkiat Aramratsameekul, Country Manager, Home and Small-Medium Business unit, Lenovo Thailand, said: “Our philosophy is such that the designs for Idea products should be simple, unique and provide value. The IdeaPad U260 delivers through the high-quality selection of materials, advanced ergonomics and a signature design concept. Additionally, as internet penetration in Thailand increases[1], we see that more Thais will be web-connected and with the IdeaPad U260, they can own a notebook that appeals to their sense of style and elegance paired with the freedom of immense mobility.”
Sleek and Slim — World’s first 12.5 inch screen
The IdeaPad U260 is high fashion in a laptop form that includes a magnesium-alloy real metal cover, making it stronger, yet thinner and lighter. The exterior cover boasts a one-piece design without any breaks in the pattern which was made possible with the latest insert-molding injection technology. Its black leather-patterned palm rest is soft to the touch, providing comfort and support for the user while giving a luxurious look.
The stainless steel frame around the chiclet keyboard is the perfect complement to the leather-textured exterior. A durable, yet silky smooth glass touchpad with matte exterior etching gives just the right resistance for multi-touch functionality such as pinch-to-zoom photo browsing and web surfing. The U260, powered by up to Intel? Core? i5 processors, is available in luxurious mocha brown for those seeking a “pop” in their PC wardrobe. Other features include an industry leading Breathable Keyboard, an Intel? Advanced Cooling Technology that allows your PC to run cooler and maintain spill resistance, and Ambient Light Sensors that help protect users’ eyes by automatically adjusting screen brightness based on lighting conditions.
IdeaPad U160, Light and Easy — Ultralight mini-entertainment device
Perfect for those who love to travel or stay connected with friends while dashing around town, the IdeaPad U160 is the right choice weighing in at 1.25kg[i] and measuring just under an inch thin[ii]. Integrated Wi-Fi and 3G connectivity, along with long battery life with low-voltage processor for extended use on the move, make this trend-setter the ideal companion whether you are heading for a weekend trip away or just going surfing at the local coffee shop. The IdeaPad U160, powered by up to Intel? Core? i3 processors, is packed full of entertainment and can be configured with up to 500GB of hard drive storage so users have plenty of room to store their favorite music, photos and movies.
Fashionable Family
Inspired by the silhouette of a classic leather-bound journal, these members of the U Series exude elegance with a “U” shaped outline. With up to 4GB of DDR3 memory, users can enjoy a seamless multimedia experience when browsing multiple web pages and using applications. Those seeking entertainment and multimedia functionality will also enjoy these members of the U series Dolby? Advanced Audio? surround sound speakers, HDMI output for streaming high definition to an HDTV and an integrated web camera for Skype and video calling.
Both models come with Lenovo’s Active Protection System? which acts as an “airbag” for the hard drive to cushion data stored on the laptop in the event of a fall or drop. The Lenovo IdeaPads U260 and U160 come with options of Genuine Windows 7 Home Basic or Premium, as well as Lenovo Enhanced Experience for Windows 7, a unique Lenovo certification that delivers speedy boot-up and shutdown times, rich multimedia capabilities and easy system maintenance tools.
Pricing and Availability
The Lenovo IdeaPad U260 and IdeaPad U160 laptops will be available through Lenovo Business Partners. For further information, please contact Lenovo’s Call Center at 1800-060-087.
For the latest Lenovo news and product updates, visit the Lenovo Thailand website (www.lenovo.com/th), subscribe to Lenovo RSS feeds (http://news.lenovo.com) or follow Lenovo Thailand on Facebook (www.facebook.com/lenovo.lover).
Upping the Fun Factor
Lenovo and Intel are making it easier for consumers to understand the potential performance benefits of the latest Lenovo PCs by providing an interactive and fun way to learn about the products with the launch of www.whatsyourideaoffun.com/th/ — a website filled with exciting contests, unique video and photo sharing tools and information on the latest Idea-branded Lenovo laptops and desktops powered by the new Intel Core processors.
- Is Your Computer Fun Enough?: Users can run a simple online tool to know their PC’s “fun rating”. The test will estimate the performance capability of their current PC on a range of usage scenarios such as creating and sharing videos, editing and sharing photos, etc. The tool then recommends how they can “up your fun” with the latest Lenovo systems using the Intel Core? processor family.
- Fun Video Generator: Visitors can create their own videos live online simply by uploading their favorite photos. The interactive application allows users to add text to appear alongside the photos, select an appropriate soundtrack, and then instantly create their own 60-second fun video to share memories with friends and family. Visitors can choose to upload the video to their profile on popular social networking websites including Facebook, or simply forward the video link to friends. Visitors can also showcase their fun personality by sharing their video on the Lenovo Intel what’s Your Idea of Fun Facebook page. The user whose video receives the most fan votes on the Facebook page could win a cool Idea PC.
On this website, consumers can enjoy new tools that test their PCs fun performance, and share their favorite memories with friends:
To learn more about www.whatsyourideaoffun.com and participate in fun contests, follow this campaign on Facebook (www.facebook.com/LenovoIntelWhatsYourIdeaofFun) and Twitter (www.twitter.com/LenovoFunIdeas). To watch additional videos from the campaign, check out the Lenovo Intel Fun Ideas YouTube channel: http://www.youtube.com/user/LenovoIntelFunIdeas
[1] ITU figures at 30 June, 2010 showed Thailand has Internet penetration of 26.3%
- Weight based on 3-cell battery configuration.
- Measured at its thinnest point.
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