Bangkok--22 Dec--Aziam Burson-Marsteller
True Move Revolutionizes Data Roaming Fee To Welcome 2011With Campaign No. 11 For Smart Phone Customers - OfferingBest Price Data Roaming Package In The Market At THB 111 Per Day
to 11 Networks In Asia
TrueMove reinforces its smartphone leadership by revolutionizing the data roaming market and offering a superior communication experience that meets Smart Phone users data needs when they are abroad. The company has launched “No. 11” campaign to celebrate and welcome the Year 2011, with the best price in the market for Postpay customers to use international roaming.
The two promotions are “Data Roaming Flat Rate” with the best price in the market, for customers to have unlimited service through 3G, EDGE and GPRS at a cost of THB 111 per day (representing over 70% discount from the regular price of 399 baht per day) when using roaming services on the networks which are members of Conexus Mobile Alliance. There are 11 networks in 10 Asian destinations including Japan, Korea, Singapore, and Hong Kong. The second promotion allows customers to send SMS while abroad at a single price of THB 11 per message to all networks, all countries. Moreover, TrueMove has prepared special gifts for Postpay customers who use the roaming service between December 24, 2010 to January 31, 2011. The customer with the highest service usage will receive a BlackBerry Torch and the next ten customers by service usage will receive the iPod Shuffle. The names of the winners will be announced on www.truemove.com on March 1, 2011.
Mr. Supoj Mahaphan, Group General Manager, International Service Business, True Corporation Plc., said “TrueMove continues reinforcing its Smart Phone market leadership by offering the best value service to customers. We recently launched No. 11 campaign to drive the roaming market and create a new experience for users to have plenty of Smart Phone use while abroad. The promotion is also a New Year’s gift for TrueMove Postpay customers so they can enjoy their overseas trips without losing connection to their friends and families leveraging the power of the Conexus Mobile Alliance. This campaign provides the best value package when they use data roaming via the quality Conexus Mobile Alliance’s network in 10 Asian countries. TrueMove is confident that campaign No. 11 will serve customers’ need for international data roaming.”
No.11 Campaign offers 2 promotions to Postpay customers as follows:
1. “Data Roaming Flat Rate” Package - an international roaming service through unlimited 3G, EDGE and GPRS usage with a flat rate of THB 111 per day, (a significant discount from the regular price of 399 baht) on the networks of operators in the Conexus Mobile Alliance, which are 11 destinations in Asia. They are StarHub in Singapore, Indosat in Indonesia, NTT DoCoMo in Japan, Far EasTone in Taiwan, Hutchison and H3G in Hong Kong, BSNL in India, Smart in the Philippines, KT in Korea, Hutchison in Macau and Vinaphone in Vietnam. If customers do not use the service up to THB 111 per day, the service will be charged according to actual usage by kilobyte. The promotion period is during December 24, 2010 - January 31, 2011.
2. “SMS roaming one rate” customers can send SMS while abroad at a fixed fee of THB 11 per message, to all networks worldwide starting from December 24, 2010 onwards and customers can enjoy this rate throughout 2011.
TrueMove has also organized special activities to celebrate the launch of “No. 11”. As a gift to Postpay customers who are power users of the roaming service during the New Year’s holiday, the 11 customers with the highest data roaming usage between December 24, 2010-January 31, 2011 will receive special prizes.
- The No. 1 user will receive a BlackBerry Torch (or another Smart Phone that is equivalent).
- The next ten high usage customers will each receive an iPod Shuffle.
The names of the lucky winners will be announced on www.truemove.com.
For further information please call TrueMove Care Tel. 1331 or True Shop nationwide or visit www.truemove.com / www.conexusmobile.com.
For more information, please contact (media enquiries only):
Corporate Communications and Marketing PR - True Group
Email:
[email protected]
Aziam Burson-Marsteller
Jaruwan Vorarakthananune
Tel:+66 (0) 22529871-7
Email:
[email protected]