Bangkok--27 Dec--Spark Communications
- Lenovo Ferris Wheel becomes newest addition to annual Christmas attractions
- Promotions support reopened Lenovo Exclusive Store by Softworld
Lenovo (HKSE: 0992) (ADR: LNVGY) celebrates the holiday season by having fun at Central World Department Store as festive shoppers the chance to win a Lenovo notebook. The co-promotional campaign with Central Pattana Group is accompanied by the Lenovo Ferris Wheel, adding to the annual Christmas attractions on Central World esplanade.
Kajonkiat Aramratsameekul, Country Manager, Home and Small Business unit, said: “We are pleased to support Central World in its festive promotional campaign and, as Lenovo focuses on the Thai market as a major growth area, this is the first of many new exciting marketing campaigns for the company. We have recently reopened the Lenovo Exclusive Store by Softworld in Central World and we continue to look for other new and exciting store locations to increase our brand awareness not only in Bangkok, but in upcountry locations too.”
Fun at the Treasure Chest
Visitors to Central World Department Store between now and December 31st have the chance to win a Lenovo notebook PC by joining the ‘Treasure Chest’ game. Everyone has a chance to win this fun game that can be played by all the family. Hidden in the safety of the treasure chest is a range of prizes that winners can choose from, but first participants must find the key that opens the box.
Contestants have the choice of 50 keys but, as only one can open the treasure chest, luck will be required to get the chance to choose one of the prizes within. One entry to the competition is permitted per day but shoppers who spend 1500 Baht in any store in Central World Department Store can show their receipt to have a second chance, increasing their chance of winning.
Fun at the Ferris Wheel
Lenovo joins the festive celebrations at Central World Department Store this year by sponsoring the Lenovo Ferris Wheel. Annually, Christmas revelers flock to the forecourt of Central World Department Store to meet, have fun, and take pictures in winter settings. The newest addition to in-demand festive backgrounds is the Lenovo Ferris Wheel, resplendent with its own snowmen and Father Christmas. Already proving popular with visitors, the Lenovo Ferris Wheel will be on display until 9 January and is a great setting for family photos.
Lenovo’s promotional activities are conducted in support of the latest Lenovo Exclusive Store by Softworld which opened on December 13th. Featuring a wide range of products from both the business-primed ‘Think’ and consumer-focused ‘Idea’ ranges the Lenovo Exclusive Store by Softworld will provide customers with an integrated end-to-end retail experience spanning products, technical support and customer service, with a professionally-trained staff on hand to provide in-depth product knowledge.
The store will stock a wide variety of Lenovo Idea and Think products that will suit every lifestyle. Located on the 4th floor of Central World, the Lenovo Exclusive Store by Softworld is open 7 days a week from 10am — 9pm, and can be contacted at 02-613-1671.
For further press information or pictures please contact:
Sansanee (Tle) or June
Spark Communications
Tel: 02 653 2717-9
Email:
[email protected],
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