Bangkok--28 Dec--Professional Medial Business
TSL announces successful 2010 with total 1,080 car orders (825 submitted as of 30 November). The company has spent 70-million-baht marketing budget on customer relations activities, after-sales services, unique sales promotions and campaigns and the TSL Sharing Love CSR project throughout the year.
Miss Sureeporn Udompolvanich, CEO of TSL Auto Corporation, the importer and distributor of luxury cars, said that despite economic slowdown and uncertain political situations throughout the year, the company was able to submit 825 cars (as of 30 November), which is 127 units or 30% increase from the same period last year. 55% of the submitted cars are MPV, 12% are SUV, 9% are Sedan, 18% are City Cars and 6% are Super Cars. TSL expects to submit 1,000 cars within the end of this year as targeted and finish the rest orders within first quarter next year.
“With customer relations activities and exclusive privileges offered to our customers, TSL was able to make our customers feel confident and proud of being part of us. We were also successful in offering a variety of sales promotions and campaigns that can serve all customers’ needs as well as brand-new products and holding roadshows both in Bangkok and the provinces throughout the year.
“One key to our success is Customer Relation Management (CRM). This year we have spent 12 million baht on the Miracle Card, with exclusive privileges only for TSL customers including special discounts at SMRT service center, parking lot reservation in upscale department stores and participation in TSL’s special activities such as film festival and training workshops throughout the year. In addition, in order to communicate with the card members, we have set up Miracle Magazine as a channel to provide up-to-date information about the privileges offered to serve all lifestyles of our customers.
“With the commitment to serve our customers’ needs, TSL will keep improving our after-sales services. We are spending 10 million baht annually on the SMRT all-in-one service center for imported cars. Recently we have opened PIWIS MASTER service center especially for Porsche cars. With the car operation analysis computer system, customers can be confident in our repair services which are of the same standards as Porsche service centers in Germany.
“As we aim at becoming the car importer that provides top quality services, we believe that a factor to our success is the high quality and professional personnel in order to harmonize the operations of all segments and make them focus on the same direction. In the midyear we introduced new executives who would be the keys to push forward the performances of each segment in order to achieve our targets. We are spending a large amount of budget on human resources, which involves all process from the recruitment, the performance improvement, the organizational structure development and the compensation restructure.
“TSL also realizes the importance of corporate social responsibility (CSR). Our emphasis is on education and improving life quality of underprivileged Thai children. Therefore, we have launched TSL Sharing Love project to give scholarships to students in Bangkok and its vicinity. Thanks to data support and coordination from Office of the Basic Education Commission (OBEC), TSL has granted 76 scholarships worth totally 3 million baht this year.
“We aim at strengthening, publicizing and clarifying TSL brand to make the brand outstanding, unique and prideful for those who have touched it, as well as to be the standard of imported car service for highest customer satisfaction. All these are our basis to become Thailand’s grey market leader,” Sureeporn concluded.
For more details please contact:
TSL public relations team: Professional Medial Business Col. Ltd.
Miss Thipchon Theprungsirikul (Foun), Miss Nattanin Pichetsil (Joy)
Tel: 02-530-3218 ext. 13, 23
Fax: 02-530-4542-3
Email:
[email protected],
[email protected]