Bangkok--Aug 20--London Royal Consumer Products (Thailand)
London Royal Consumer Products (Thailand) Ltd. (LRCP), the manufacturer of Durex condoms in Thailand, reconfirmed commitment to producing high-quality condoms and its marketing and educational activities which focus on safer sex. These initiatives will be pursued in relation to the company's key target groups, consisting of adults and teenagers, in order to maintain its leadership position in the country.
Asked about the company's strategic direction, Mr. Jon Gray, Regional Manager for Thailand, Malaysia and Singapore, London International Group, LRCP's parent company, responded: "We will further enhance awareness of Durex condoms so that it is the first product that comes to mind when people think about buying condoms. This will be achieved through increased spending in a variety of media outlets. The company will also make extensive use of public relations and outdoor activities, and increase its social activities to enhance the brand image of Durex. Consumer and trade promotions, and increased distribution, through supermarkets and convenience stores will also contribute to sales growth."
As to condom usage in Thailand, Mr. Gray said the company's research indicated that 85% was for commercial sex,with 15% for family planning. He expanded by saying: "The company's main focus has been the promotion of safer sex practices through using condoms. But when one looks at family planning, independent research indicated that condoms account for just 1% of contraceptive use compared to 29% using contraceptive pills and 10% using IUDs, with a huge 44% using sterilization. We firmly believe that condoms could have a bigger part to play in family planning in the future."
Mr. Gray noted that the Durex's successes in the region could be partly attributed to the professionalism of its manufacturing facility in Thailand: "We are constantly producing at our factory to feed a hungry market. Our facility in Chachoengsao province operates 24 hours producing 200 million condoms per year for both local and export markets."
The company's facility works to EN46002/ISO09002 quality management systems standards and is regularly audited for compliance by certification bodies. This, combined with stringent internal monitoring procedures, ensures consistent quality.
R&D is also in constant focus at Durex with the help of over 100 scientists and staff in the UK and Malaysia who are dedicated to film barrier technology. This pool of dedicated technicians working in modern facilities combine the advanced processing skills and state-of-the-art technology needed to produce the world's best selling condom.
London Royal Consumer Products (Thailand) Ltd. is a subsidiary of London International Group, the world's leading condom manufacturer. The company's products are marketed in over 130 countries, and Durex is the world's leading condom brand.
For further information, please contact 273 8800. End.