Bangkok--6 Jan--Mitsubishi Motors
Nobuyuki Murahashi, President of Mitsubishi Motors (Thailand) Co., Ltd. discloses that MMTh makes the second new highest record by exceeding 5,000 units in the company history in December with 5,424 units, since the first record in March 2005. The progressively increasing sales in 2010 let Mitsubishi Motors Thailand achieve double sales growth with 39,549 units of domestic sales, targeted 5% market share, as well as over 180,000 units of export.
For domestic sales, the success factors were the sufficient product line up that satisfactory through customer demand particular alternative energy vehicle like CNG and E85. In addition the confident and stability of economic situation was recorded as well.
Domestic sale:
Segment 2010 2009 Growth (%)
Passenger (Lancer, Space Wagon) 8,333 4,229 97%
Pickup + PPV (Triton, Pajero Sport) 31,216 15,397 102.7%
Total 39,549 19,626 101.5%
For export sale, MMTh can achieve more than 180,000 units (BU and CKD) or 66% growth compares to previous year (108,896 units), the good reputation destinations were ASEAN country and Europe. Whilst the total production in 2010 was about 197,000 units, 98% growth from 2009 (99,208 units)
Mr. Murahashi foresees the total domestic automobile market may reach 780.000 units in 2010, growth 47% from 2009. He also in addition forecasts that the total market will continually increase with 4-5% growth or 820,000 units in 2011. The positive factors are the increasing of civil servants salary, investment expansion and new product unveiled such as eco car and pick up. By this figure, Mitsubishi Motors Thailand aims to gain 6% market share or 50,000 units.
For more information
Corporate Communication Div 02-529-9000