BEST WESTERN EXPANDS MOBILE TRAVEL TOOLS WITH NEW IPAD APPLICATION

ข่าวท่องเที่ยว Friday January 7, 2011 13:02 —PRESS RELEASE LOCAL

Bangkok--7 Jan--Best Western International Universal “Best Western To Go” App Allows Travelers to Plan Trips, Book Hotels Worldwide, and Share Adventures with Friends and Family Planning and managing travel just got easier for the more than 7.5 million iPad users, with the recent introduction of Best Western International’s free application, “Best Western to Go.” Travelers using the iPad application can not only find and book reservations at more than 4,000 Best Western hotels worldwide, but may also share travel experiences and pictures with loved ones and friends along the way via email or Facebook. Additionally, “Best Western to Go” users can create itineraries to help with travel planning by inputting addresses of attractions and restaurants nearby and using the GPS-enabled map to navigate through the area. The app’s trip saver tool allows users to save past or future trips, including favorite locations visited traveling—from a shopping venue to a convenient parking spot. Other “Best Western to Go” features include: Photo and Description Capabilities: Add pictures and additional information to help remember and share details about saved locations Organization: Categorize and sort saved locations by city, trip name, location type to easily reference in the future Visibility: The increased screen size allows for more location icons to be displayed on the map, allowing for additional ease of navigation and planning “The iPad ‘Best Western to Go’ application is an exciting development in our ongoing efforts to expand brand awareness and increase our guests’ satisfaction. It is particularly suited to the technologically-savvy Asian travelers, for who items like the iPad are increasingly becoming important tools for business, socializing and leisure activities and interactions nowadays,” said Best Western International’s Vice President of International Operations - Asia & the Middle East, Glenn de Souza The “Best Western to Go” application is also now available for Android? users, with similar, but more limited features than the iPad application. In addition to the application, which first launched for the iPhone in December 2009, the corresponding mobile website, www.BestWestern2Go.com, offers the ability to search and book any Best Western hotel on all web enabled devices. The free “Best Western to Go” application for iPad and iPhone can be downloaded at the iTunes store.

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