Bangkok--12 Jan--124 Communications
Sansiri Employs ‘Social Commerce’ for 2001 Marketing Strategy, reinforcing its image of digital marketing tycoon in Thai property business
Launching ‘More clicks, More Value’ campaign, plus many more privileges for Sansiri Family, fueling by Thailand’s leading social commerce website ‘Ensogo.com’,
Sansiri Public Company Limited startles 2011 with its ‘Social Commerce’ marketing, starting by ‘More clicks, More Value’ campaign as to launch ‘Instant Living’ website in which customers for the first time in Thailand can add value of their vouchers to win special deals on single detached houses and townhouses. The company also pairs with the country’s no.1 social commerce website ‘Ensogo.com’ in launching the monthly special deal for Sansiri Family fanpage fans.
Sansiri Public Company Limited Vice President Mr. Samatcha Promsiri says, “The Company as having been focusing on full-scale digital marketing has continuously introduced marketing innovations through digital world to respond to consumers’ rapidly changing needs. Recently, Sansiri has added the Social Commerce an online commerce via social media to its strategies in order to maximize the benefits from the steeply popularity of such social media as Facebook, YouTube and Twitter. The Company offers a new experience in searching for property through its ‘Instant Living’ campaign (www.sansiri.com/instantliving) with its attractive social commerce activity ‘More clicks, More Value,’ customers’ interests can be perked up, making them want to join Sansiri Family fanpage and encouraging the decision on buying property on the website. Currently, there are 132 ready-to-move-in houses from 17 Instant Living projects, total worth of 723 million Baht
“The campaign ‘More clicks, More Value’ is the first activity under the newly launched Social Commerce marketing strategy. Participants must be fans of Sansiri Family fanpage (facebook.com/sansirifamily) in order to be eligible to click to increase the value of voucher. Each click will worth 100 Baht, and the period is from 14th to 23rd January 2011 only. The first participant who clicks on ‘Get Voucher’ will get the voucher valued at the shown amount. Sansiri expects that this will attract a large number of customers and help boosting the sales of Instant Living products up.
“Additionally, Sansiri also plans an array of special privileges offered solely to fans of Sansiri Family fanpage. Such privileges will be fueled by Ensogo, Thailand’s leader in social commerce (Ensogo.com). Both ‘More clicks, More Value’ and partnering with Ensogo is believed to benefit consumers in such a way that no any other players in the industry has ever offered to customer,” furthers Mr. Samatcha.
Mr. Tom Srivorakul, Managing Director and Co-Founder of Ensogo Company Limited says that Ensogo envisions a very optimistic view of social commerce in Thailand like that of USA and Europe, A survey has shown that 41.2 percent of Thai people rely on recommendations read on social media. Fans of Facebook fanpage tend to buy the products whose fan page they have joined for about 51 percent and 60% will recommend the products to their friends and families. For Twitter users, they are 67 and 79 percent, respectively.
‘In January, the debut of the partnership, Sansiri Family fanpage can enjoy the additional 5 percent discount on coupons and promotions from www.ensogo.com, increasing the discount to at least 55 percent per one purchase. We are optimistic about Sansiri’s customers’ response and, as a business partner, we plan to monthly develop the service’s types as well as increased special deals for Sansiri’s customers for all year round,’ concludes Mr. Tom.
Contacts:
Phinyapat Huangnak,
[email protected]
Sansiri Public Company Limited
Fax: 0 2207 3315
Siwat Phetpiboon,
[email protected] Niracha Ruenroeng,
[email protected]
124 Communications Consulting Co., Ltd
Tel: 0 2718 1886
Fax: 0 2716 6466