Bangkok--14 Jan--The Executive Alliance
Day One: Tuesday, 25 January 2011
MEDIA RELATIONS
* Recent Trends in PR Communication & Media Relations Strategies in a Challenge Enviroment
* Successfully Integrating Media Relations Strategies into PR & Corporate Communication Framework
* Role of CEO & Corporate Spokeperson in Media Conference & Interview
* Key Trends to Approach Today's Media & Cultivate Media Partnership for Long-Term Relationships
Day Two: Wednesday, 26 January 2011
CORPORATE BRANDING & REPUTATION
* Executing PR Communications Strategies to Drive Corporate Branding & Reputation in the Era of Criticism
* Confronting with Image Risks: Strategies to Sustain a Corporate Image in Diffficult Times
* Segmenting PR Communications Strategies Across Different Seniority, Generations and Lifestyles
*Strategic Community Relations of BLCP Coal Power Plant
Day Three: Thursday, 27 January 2011
ISSUE & CRISIS COMMUNICATIONS
*Strategic Issue Management: Confronting with Rumors, Bad News & Negative Forces before Crisis Strikes *Building Effective Crisis Communication Planning & Management for Preventing
*Strategic Internal & External Communications for Sustaining Corporate Trust in Urgent Times
*Effective Incident Management, Emergency Response Planning & Strategies
Featured Guest Speakers in "Strategic PR Communications Forum"
Ms. Busaba Chirathivat
Senior Vice President, Corporate Communications CENTRAL RETAIL CORPORATION LTD
Ms. Saichon Submakudom
Communications & PR Director
MCTHAI CO LTD (McDonald)
Ms. Somthawin Patanavanich
IMC Executive Director
TCC LAND GROUP
M.L. Sidhichai Jayant
Vice President, External Relations
PTT EXPLORATION & PRODUCTION PUBLIC CO LTD
M.L. Nandhika Varavarn
Vice President, Corporate Communications BANGKOK AIRWAYS CO LTD
Mr. Veerapon Puangpitayavut
External Relations Director
BLCP POWER LTD
Ms. Salinla Seehaphan
Senior Vice President, Marketing & Communications HSBC
Mr. Watit Prasomsap
Vice President, PR Consulting
124 COMMUNICATIONS CONSULTING LTD
Mr. Kantanit Sukontasap
Vice President
Group Communications
SIAM CITY CEMENT PUBLIC CO LTD
Mr. Puvanart Yooviengchai
Safety, Environment &
Risk Management Manager
RATCHBURI ELECTRICITY GENERATING HOLDING PUBLIC CO LTD
Dr. Jeremy E. Plotnick
Knowledge Director
AZIAM BURSON-MARSTELLER
Further Information & Inquiries,
The Executive Alliance Co Ltd
Website: www.executive-all.com
(Please download the brochure from our website)
Tel: 02-186-2671
Fax: 02-186-2672
Email:
[email protected]