Bangkok--26 Jan--Weem Communication
7-Catalog has become part of the Thai society over the past decade and is now ready for another leap to fulfill various need and life style of our customers, said CP All’s Assistant Vice President Mr.Ampa Yongpisanpop.
Over the years, 7-Catalog has experienced continuous and satisfactory sales growth amid market expansionary stage while a variety of marketing channels is also a growth driver. At present, it markets via mail order, branches, website, and 24 hours service through call center at 0-2711-7755.
Key products offered by 7-Catalog are beauty products and products for everyday-use, mostly involve with SMEs. These types of products have been consistently supported by 7-Catalog and 7-Eleven.
“We are a Thai company that aims to support Thai products, especially those of local SMEs, reflecting product development potential of domestic manufacturers. With a variety sources of interesting SMEs products, 7-Catalog has a combination of product range that serves well with demand from customers, said Mr. Ampa.
This year, 7-Catalog’s marketing direction will focus on increasing channels to access customers and connect with customers via existing media with two-way communication strategy through call center, website, and social networking. The attempt is aimed to enhance efficiency in ordering and servicing customers.
In addition, 7-Catalog continues to treat customers under the “Shop and win to celebrate 10-years of 7-Catalog” scheme, which has run from January 1 through May 7.
“To celebrate our 10th anniversary, we are running this program as a way to thank our value customers. It’s the ongoing activities that started since late last year, with total reward worth over THB1 million. Customers will be eligible to participate in our lucky draw simply by purchasing any items through any channels of 7-Catalog and we are cordially invite all our customers to participate, Mr.Ampa added.
Moreover, 7-Catalog has also joined hands with a number of its trade partners in the program while it is also giving awards to trade partners to reflect long-term relationship among them.
7-Catalog is another example of CP All’s attempt to serve customers’ demand by combining a new marketing theory with SMEs products and other products with 7-Eleven’s strength in product delivery.