Bangkok--31 Jan--Weber Shandwick
adidas today presents the latest colour of F50 adiZero in Bright Orange, adidas’ lightest ever football boot, that astonishingly weighs 165 grams (UK size 8.5) and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.
The sleek new SprintSkin upper has been created using an innovative single layer microfibre Polyurethane (PU) synthetic to reduce the overall weight and to ensure the shoe fits like a second skin increasing the comfort of the boot. The F50 adiZero uses asymmetric parallel lacing which creates a large, clean kicking surface for optimal ball contact while a perforated Ultra Light insole has been developed to reduce weight and increase speed.
The innovative new last is complemented by a new exclusive Sprint Frame outsole which is crafted using three-dimensional bridges to create stability and support in the midfoot. Taking inspiration from a running sprint spike, the outsole features a new revolutionary triangular stud configuration which provides maximum acceleration and optimum support for the critical lateral and medial movements. Football is not only about straight-line speed.
To add stability and to support the player, the upper features an internal network of Thermo Polyurethane (TPU) bands, as well as a single TPU bottom frame on the boot which offers stability and support in the lateral and medial movements and protects the upper against abrasion providing a sleek, stylish, iconic look.
The Bright Orange F50 adiZero, Bt 7,690, is available at adidas Sport Performance Concept Stores, Sports World, Super Sports, and authorized dealers nationwide.
For further media information, please contact:
Ruthaiwan Sinlapachan / Bhawat Anuwong
Weber Shandwick
Tel.: 0 2343 6000 ext 067 or 062
Email:
[email protected];
[email protected]