Bangkok--1 Feb--PR O
The First Held in Thailand by Collaboration of Public and Private SectorsAiming to Position the Country as the World’s Leader in Healthy and Creative Food and Food IngredientsMarch 3 — 6, 2011, at Impact Muangthong Thani
Food Industry Network Co., Ltd., joining forces with the Ministry of Commerce, Department of Intellectual Property, the Federation of Thai Industries, National Food Institute, educational institutes and public sector in food industry, will organize HFIT 2011 (Health Food & Ingredient Thailand 2011) from March 3 to 6, 2011, at Hall 7 — 8 of Impact Muangthong Thani. It is the first national health food event ever held in Thailand, with more than 400 entrepreneurs and 600 booths on 13,500 sq.m. Visitors will not only enjoy a complete range of food, including healthy food, ingredients, seasoning and spices, but also gain knowledge from groundbreaking innovation and technology, new research, exhibition and demonstration regarding food and nutrition. This event serves as a platform to prove that Thailand has great potential in global market to be the leader in creative food and ingredients.
In this fair, entrepreneurs will benefit from business negotiation while the public can enjoy shopping and tasting healthy food and ingredients. Professors and students can visit the exhibition and gain knowledge of food and nutrition under new concept from more than 10 participating institutes. Academicians and interested parties can attend the academic meeting in Thailand Food Conference under theme “Creative Food Creative Thailand” that generates useful information for Thai industry professionals to further improve the products and be a key player in global platform.
To make an announcement of this event, Ms. Napawan Songprasertkul, Managing Director of Food Industry Network Co., Ltd., recently hosted a press conference (on January 26, 2011) at Queen Sirikit
National Convention Center, together with Visit Limprana, President of Food ProcessingIndustry Club, Federation of Thai Industries, and owner of Nguan Soon Group; Petch Chinabutr, President of National Food Institute; Kraiserm Tohtubtiang, Marketing Director of Kuang Pei San Food Products Public Co.,Ltd.; Pannida Kiangsiri from ACK Hydro Farm and Prof. Dr. Pavinee Chinachoti from Songkhla Nakarin University, who has conducted the research and invented “Magic Bread” that won award from US army and will be launched for the first time in Thailand in HFIT 2011.
As a highlight throughout the event, find a must-see “food channel of tomorrow”. Furthermore, Food Industry Network Co., Ltd., the organizer of HFIT 2011, in collaboration with Kwang Pei San Plc., the manufacturer of “Pum Pui” canned mackerel, and Dr. Preechaya Sittipunt, Program Director of International Program in Design and Architecture (INDA), Faculty of Architecture, Chulalongkorn University, held “Creative Thinking … Smiling City ... Food for Underprivileged Children” activity. Everyone is invited to see students from the Faculty of Architecture, Chulalongkorn University, manually construct a can structure from 200,000 food cans to break the Guinness World Records. What it will look like or how it can demonstrate Thai identity, you need to witness it for yourself. After the fair, this canned food will be presented to Princess Maha Chakri Sirindhorn to help the disadvantaged people.
Furthermore, enjoy
Innovation of more than 10 participating institutes as below
- Exhibition of Royal Barge Poem by Suan Dusit Rajabhat University
- Long-lasting “Magic Bread” from Prince of Songkla University
- 50 revolutionary innovation under Safe & Innovation concept and anti-cancer properties of Thai food by Institute of Nutrition, Mahidol University
- Seven innovative products under the category of New Food New Idea, such as New Food New Idea Food Vinegar Drink, powdered turmeric and Nipa sugar, from Institute of Food Research
and Product Development (IFRPD) Kasetsart University
- Thai rice innovation and value-added rice products by Excellence Center of Rice Innovation
Healthy food as below:
- Doi Kham, products of royal project
- C.P. Interfood (Thailand) Co., Ltd. (CPF), the world’s food manufacturer, presents ready-to-cook food and the newly launched Bezz, healthy drink
- Nguan Soon presents spice ice cream in many flavors, namely lemongrass sorbet, milk tea with ginger, white chocolate and pepper, chili and vanilla, almond, orange and cinnamon sorbet and Roselle sorbet, as well as a full range of spice and seasoning. The company also holds a spice exhibition.
- PumPui Smile Fish introduces new product, canned fish with high calcium, omega, iron and vitamin A & C
- Surapon Foods shows its great potential in food industry.
- Red Bull presents healthy drinks called D in One Original Soy Milk 100 %.
- New Concept Products (NCP)
- Fitne introduces herbal menu for holistic health.
- Morakot Industries introduces new healthy cooking oil.
- SiamBev presents mulberry juice that can be enjoyed alone or mixed with mangosteen, pomegranate, passion fruit or beetroot juice, full of anti-oxidant and vitamin E.
- “Brighty” and “Arise”, leader in food and drink innovation, introduces mangosteen, pomegranate, Goji berry and Noni juice, Korean ginseng extract and apple cider.
- Mah Boonkrong Sirichai introduces rice and cashew nut innovation.
- Symrise and Mintel market research company from U.K. gathers functional drinks from around the world.
- Moh Seng or Chatchai Traditional Medicine presents Thai herb and healthy coffee.
- Spa Foods offers meat substitute made of soy.
- ACK Hydro Farm presents 100% organic vegetable under “Super Fresh” brand.
- Chiangmai Healthy Products provides a comprehensive range of products from bees.
- Grace Bio presents organic brown rice.
- Immuno International offers organic wheat grass.
- Plant Thai provides cereal beverage with organic black sesame.
- Nithifoods, internationally recognized manufacturer of powered spice and dehydrated vegetable from Chiang Mai province, launches its latest product, which is seasoning powder with the flavor of garlic and shitake mushroom for baked rice.
- Chaijinda Seafoods presents wide array of seafood.
- Natural Life Science by Prime Life Intergroup WB Healthy Products Co., Ltd., the company that introduces innovation for beauty from within, presents cashew nut juice and jam.
- Siam Great and Grace, introduces juice while Silky Health presents pure collagen from Japan and Ingredient Center also provides 100% collagen.
- Richy Confectionery presents popular snack for everyone, crispy rice with dried seaweed and dried fish.
- Sukanta Thai Snack provides all-time-favorite Thai-style rice cracker.
- Jo-Lie Family, promising newcomer, offers fruit chips manufactured with the latest technology to keep the fruit fresh and crispy while maintaining its beautiful color.
- King Food Enterprise, market leader in powdered spice and dehydrated fruit, presents its high quality products to facilitate entrepreneurs in food industry.
- Premium Foods, the large manufacturer from Chiang Mai, presents dehydrated fruit.
- Bio Wakie Products presents dehydrated fruit.
- Go Thai Food presents a wide variety of nuts and grains.
- BBD Food Corporation presents canned corn and healthy drinks.
- Thai Theparos Food Products is long known for its Golden Mountain soy sauce while Yamamori provides wide variety of Japanese sauce, namely choyu, sweet soy sauce, teriyaki sauce, Worcestershire sauce, Ponzu sauce, sauce for Tonkatsu, deep-fried chicken, Takoyaki and Okonomiyaki, for Japanese food lovers.
- K.R.S. Spicy Foods presents zesty sauces and dips.
- T-Fiber Innovation presents tapioca fiber mixed with ground meat to make a perfect meatball because it can enhance texture and reduce production cost, yet maintain good and authentic taste of meat.
- Leading food mixture manufacturers, namely Perfume Thai-China Industry, Nutrition SC, Mighty International, Saint Cottage, Adinop, Brenntag Ingredient, Castle Chemical, Specialty Natural Product, Food Coating International, Foodfield International, JCW International, Lily Tobeka, Jumbo Trading and Thai Food Product International, provide products that simplify the cooking process.
- Sartorius, leader in laboratory scales; HVAC Engineering, manufacturer of food machines; M.K. Unigroup and Everpure, soda manufacturers
Lastly, Thailand Food Conference is an academic conference on international food. Under the concept of Creative Food Creative Thailand, four topics will be presented during March 3 and 5 as below:
1. Food research and product development in relations to health, functional and nutraceutical
2. Ingredient in food and beverage innovation and trend update
3. New techniques in food processing, safety and trade regulation
4. Creative packaging design and marketing ideas
Many food industrialists from hundreds of factories already accepted the invitation of this academic conference and helpful information will be gathered for Thai industry professionals.
For anyone interested in reserving a booth of creative food under the category of “food products”, please contact under the category of “food ingredient and technology”, please contact 02 714 4816 — 19. For further information, please visit www.hfitexpo.com.
For further information, please contact
PRO, PR consultant of HFIT 2011
Jacqueline Mercader (Jackie)
[email protected]
Sasitorn Kanitroj (Noi)
[email protected]
Paranee Meekul (Ja)
[email protected]