Bangkok--2 Feb--Vivaldi
IBC Asia invites you to the OTC Pharma Asia Summit; a conference designed to provide you with the opportunity of meeting and learning from industry thought-leaders discussing the latest innovations in Over-The-Counter marketing, sales, pricing and branding strategies.
The OTC Pharma Asia Summit will be held on January 17-18, 2011. Over the course of two days, you will explore key consumer trends and ROP strategies in the regional OTC markets. Differentiate your products in this competitive market by joining this summit.
Delegates can discuss consumer healthcare trends in emerging markets and learn how to increase market share through distribution channel management, pricing control and consumer behavior strategies. There will be a focus on the innovative use of consumer advertising and promotional strategies to build strong brand recognition in the competitive OTC market, and create great commercial importance in traditional medication.
Opening Remarks of the Chairperson will be given by Dr Sandford Schwartz, CEO, Smith Naturals Co. (Thailand) Key industry speakers include Akhil Chandra, Managing Director, South Asia, GlaxoSmithKline Consumer Healthcare, Malaysia; Lewis Huen, Business Development Director Healthcare, DKSH, Hong Kong and, many more.
OTC Pharma Asia Summit is supported by the Singapore Tourism Board. For more detailed program information and updates, visit www.otcpharmaasia.com
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About Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, the Board champions tourism and builds it into a key economic driver for Singapore. STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the “YourSingapore” brand. For more information, please visit www.YourSingapore.com
For further information, please contact
Kirana Pringpairoor
Public Relations Executive
Vivaldi Public Relations
Tel. 0-2612-2253
Fax: 0-2612-2254
Email :
[email protected]
Web site : www.vivaldipr.com
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