Bangkok--3 Feb--Hill & Knowlton
Watsons, the No.1 health and beauty retailer in Thailand with the highest sales for six consecutive years, is offering a new product range to add to its popular selection of Korean products by investing around 10 million baht in marketing activities to launch a new PURE BEAUTY Youth Restore with Black Pearl skincare series. The new range is a luxury anti-aging skincare line which contains the natural goodness extracted from rare black-lipped pearls found only in Tahiti for the most effective treatment to erase signs of wrinkles and maintain timeless skin.
In market research on the new product, Watsons received positive feedback from prospective customers who said they would be willing to buy and tell their friends about the new range.
Photo caption 1 — Toby Anderson (right), Managing Director, and Nuanphan Jayanama (left), Marketing Director of Central Watson Co., Ltd. at the launch event of ‘PURE BEAUTY Black Pearl’, a focus product for Watsons in the first quarter of 2011.
Photo caption 2 - Toby Anderson (2nd right), Managing Director and Nuanphan Jayanama (2nd left), Marketing Director of Central Watson Co., Ltd. with Ann Alisha Laisuttruklai and Puri Hiranyapruek at the launch event of ‘PURE BEAUTY Black Pearl’.
Photo caption 3 - Counter the first signs of ageing and appearance of wrinkles caused when the skin’s elasticity begin to fade with PURE BEAUTY’s Youth Restore containing Black Pearl. The skincare line contains extracts of Tahitian black pearls, patented SYN-COLL from Switzerland and abundant ocean minerals and vitamins, providing special treatment that counteracts dryness, erases signs of wrinkles, creates luminosity and provides radiance for younger looking skin.
About Watsons Thailand
Watsons, the No.1 health & beauty retailer in Asia and Thailand with the highest sales for five consecutive years, was launched in Thailand in 1996 with the first store located at the Maneeya Center building. Watsons is the country’s leading health and beauty store currently over 170 stores offering products from consumer goods to health & beauty products. Watsons continually aims to offer top quality products combined with value for money as well as providing high-standard service to every customer. Watsons has been awarded Superbrands Status for the 2nd year by the Thailand Superbrands Council for the brand’s strong brand quality, affinity, and leadership in the industry. Watsons is a subsidiary of the A.S. Watson Group, the world's largest health and beauty retailer with over 9,000 stores in 33 markets.
About Watsons Your Personal Store
Watsons Your Personal Store, a member of the A.S. Watson Group, is the largest health & beauty retailer in Asia, currently operating over 1,900 stores and 1,242 pharmacies in 10 Asia markets including Mainland China, Hong Kong, Taiwan, Macau, Singapore, Thailand, Malaysia, the Philippines, Turkey, South Korea and Indonesia.
In 2009, Watsons Your Personal Store was voted No.1 in "Asia's Top 1,000 Brands 2009" in the "Retail —Chemist/Personal Healthcare Store" category, in a survey funded by the Media magazine and conducted by TNS*.
*Media/TNS "Asia's Top 1,000 Brands Survey 2009" of 1,500 Asian respondents
About A.S. Watson Group
Around the world, 25 million customers a week enjoy shopping at A.S. Watson Group’s retail stores across its 33 markets. The Group has one of the world's largest portfolio of retail formats, retail brands and geographical presence. Proudly supported by a global family of 87,000 staff, the Group is also a member of the world renowned Hong Kong-based conglomerate Hutchison Whampoa Limited, which has major interests in ports and related services; property and hotels; retail; energy, infrastructure, investments and others; and telecommunications in 54 countries.
A.S. Watson Group is …
- the world's leading international health & beauty retailer with over 9,000 stores in 33 markets worldwide, and is one of the top three market leaders in 26 of them
- the leading health & beauty retailer in Asia, with Watsons Your Personal Store currently operating over 1,900 stores and 1,200 pharmacies in 10 Asian markets, including China (Mainland, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea and Indonesia
- Europe’s leading luxury perfumeries & cosmetics retailer, with over 1,900 stores in 18 markets among which 10 holding market leader position, under three retail chains, including Marionnaud; ICI Paris XL in the Benelux; and The Perfume Shop in the UK
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.
For more information, please contact:
Sornsopin Puttachartsaewee / Tawn Chatchavalvong
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext. 101 or 118
Fax. 0-2627-3510
Email:
[email protected]