Bangkok--4 Feb--Philips Electronics
Philips Electronics (Thailand) Ltd., appointed Ms. Siriwan Nitkitjatorn as new General Manager of Consumer Lifestyle Sector to oversee overall businesses of consumer electronics, domestic appliances and personal care product groups in Thailand. The appointment of Ms. Siriwan took an effective from January 2, 2011, succeeding Mr. Istvan Kuti, who completed his term as General Manager of Consumer Lifestyle Sector and accepted new appointment at Philips .
Before joining Philips Ms. Siriwan worked with Procter & Gamble Trading (Thailand) Ltd., and has over 18 years of experience in FMCG (Fast Moving Consumer Goods). She has professional experience in Sales, Trade Marketing and Customer Business Development. She hold a number of important positions based in Thailand and regional office in leading, developing and strengthening distribution channels in traditional trade and modern trade and planning effective shopper marketing strategy for an assigned product category. She was a Group Manager overseeing market strategy and planning of skincare product for ASEAN market, a Group Manger of Thailand Distributor Channel and a Group Manager to manage Hyper Market and turn around Drug Pharmacy channel and develop strategy to drive sustainable growth in CVS channel
With her fruitful experience in sales and marketing, the company is confidence on her leadership to drive the growth of consumer electronics product and domestic appliance and personal care products, brining better health and well-being to Thai consumers.
Ms.Siriwan, 41 years old, held a bachelor degree and a master degree in Business Administration from Assumption University.