Bangkok--14 Feb--AIS
AIS PENETRATES APPLICATION MARKETJOINING SUPERSTAR “DOME - PAKORN LAM”INTRODUCING EXCLUSIVE APP ON SMARTPHONEPROMOTING SELF-GENERATED CONTENT IN THAILANDLAUNCHING LATEST APP FOR CUSTOMERS TO CREATE DIY PHOTOS
AIS flags up Social Network and Self-generated contents or do-it-yourself (DIY) as the Killer Applications of the year to meet precise demands, lately joining hand with superstar “Dome - Pakorn Lam” introducing his first application “Dome Online,” exclusively on AIS BlackBerry for fan club customers to follow up Dome’s uncensored personal life! leveraging on Social Network trend… raising up “Dome” the idol inspiring new generation to enjoy self content creation, penetrating DIY Content market, launching the new application “MMS Maker” for customers to express idea in decorating MMS photos to win the prizes, Meet and Greet with Dome in person.
Mr. Pratthana Leelapanang, Vice President — Value Added Service of AIS, disclosed “As we have seen, the popularity of mobile Internet and Social Network experiences substantial growth on a continual basis. As a consequence, the Smart device and Mobile Applications group will surge in parallel. A strategy of AIS this year is to construct Application market in order to make full use of Smart device from AIS.
We place importance in the development of Local Application to open the opportunity for Thai Application developers to offer contents customized particularly for Thai customers. This will precisely satisfy demand of service users and, as a result, fuel the long-term growth. Lately, AIS perceives the new trend of Application for this era. Developers and consumers turn to favor DIY featured contents. In other word, contents can be self created and uploaded to the online world or directly send to friends to excite and enjoy life as well as expressing identity to others.
Today AIS cooperates with the latest partner, heartthrob “Dome-Pakorn Lam,” the first Thai celeb to have personal Application now being talked in the cyber world, to co-launch the Application “Dome Online” on AIS Smartphone and exclusively for BlackBerry. AIS fan can follow up every move of Dome in person. The Application is packed with contents created and posted by Dome himself, including personal video clips, lifestyle photos, Social Network Facebook and Twitter. All for Dome fan club to communicate interactively with Dome as a complete all-in-one Community.
Dome-Pakorn Lam represents the new generation possessing creative idea in making self Application and contents. AIS admires and supports this character. From another point of view, Dome inspires his followers in creating self contents.
Therefore AIS introduces the latest Application “MMS Maker” on iPhone. Customers are able to decorate their photos on their own styles with amazing tool and share within groups of friends and desired targets in the form of MMS, Social Media and E-mail. These are exciting experiences for service users to utilize the new Application without limitations.
The special activity for AIS customers to participate has been offered. Simply take a photo with Dome-Pakorn Lam using creative backdrop through Dome online or decorate the photo with MMS Maker and send MMS photo for the contest at 6699101. The owners of coolest photos selected by Dome will join Meet and Greet Party in person with Dome, available only 10 prizes and 2 seats for each. Do it yourself today until March 31, 2011.”
Dome-Pakorn Lam talked about this cooperation. “I am extremely pleased that the Operator AIS supports and gives me the opportunity as a new generation Application developer to present digital contents I wholeheartedly created. This is another side of my work to be distributed to target group, previously attracting Apple, iPhone and iPad fans and now expanding to AIS BlackBerry users. I view this as a remarkable step in expanding the community base of “Dome online.” My fan club and supporters can follow up my moves and lifestyle even more closely.”
The concept of Dome in creating Application is that the contents to be created have to have value to viewers in terms of freshness and artificial-free. Dome identity has been disclosed like never before because Dome did it himself. Moreover fans can have interactive communication with Dome.
“This beginning of this online project is rooted in my preference in technology and social media. I see an opportunity to use space in the online world as a media to communicate with my fan club and maintain good relationship. They will find me easy to access through the channel they are using everyday which is the mobile phones they are carrying.” Dome added.
“The key to promote the Application market towards sustainable growth is to discover new market that approaches customer demand, allows people to realize content value and capitalize on the opportunity to enter into the world of Mobile Application, leading to the construction of business model featuring WIN-WIN-WIN for Operator, Application Developer and Consumer.” Pratthana concluded.
AIS iPhone customers download “Dome Online” and “MMS Maker” for free through App Store. BlackBerry users download “Dome Online” through wap.mobilelife.co.th/Dome or dial *900*14# to receive the link.