Bangkok--2 Mar--Aziam Burson-Marsteller
KRUNGSRI AUTO, a leading automotive financial solutions provider that offers customers a wide range of products and services, announced NEAs (net earning assets) grew 20% to 119 billion baht. In 2011, the company will highlight a strategy that reinforces the KRUNGSRI AUTO brand as the Market Shaper to boldly penetrate all market segments and expand all sales channels nationwide, in collaboration with KRUNGSRI Group. KRUNGSRI AUTO aims to expand its customer base to 800,000 people and drive NEA growth of 20% by the end of the year.
According to Pairote Cheunkrut, Managing Director, Ayudhya Capital Auto Lease plc., or KRUNGSRI AUTO, “In 2010, KRUNGSRI Auto had released total NEAs of 119 billion baht, up 20% from 2009, with 74 billion baht in new loans, 50% up from 2009. KRUNGSRI AUTO outperformed the market across all key segments. KRUNGSRI New Car achieved 73% growth, compared with a 46% increase in the overall new car segment. KRUNGSRI Used Car and KRUNGSRI Car for Cash enjoyed an 30% rise, compared with a 13% rise in the used car and refinancing segment. KRUNGSRI Motorcycle was up 35%, higher than the 20% growth in the motorcycle segment.”
“The stronger performance was mainly attributable to the auto industry expansion and our successful ongoing marketing activations that were undertaken to stimulate loans in line with our Smart Growth strategy. This included enhanced consumer awareness and recognition of the KRUNGSRI AUTO brand via brand reinforcement, more consumer access and coverage via the expansion of all sales channels — for example, greater accessibility through over 580 Bank of Ayuthaya branches nationwide and the launch of several new services that met diverse consumer demands and reflected the KRUNGSRI AUTO brand as the Market Shaper. Our new loan approval and contracting service is open 7 days a week and has received good consumer acceptance. We had also upgraded our service in the areas of speed, friendliness and easier accessibility for all 34 KRUNGSRI AUTO branches and the KRUNGSRI AUTO call center and this has subsequently generated improved customer satisfaction,” added Pairote.
Pairote stated that the auto industry market was expected to grow 7-10% in 2011. As a leading total automotive financial solutions provider who has shaped the market and is trusted by consumers, corporate customers, dealers and business partners, KRUNGSRI AUTO is committed to growing all of its operations in all market segments. The company highlights four major areas of business, which are: 1) To reinforce its leadership by making a difference in marketing and servicing; 2) To provide combined services with KRUNGSRI Group to broaden sales channels and reach more consumers nationwide; 3) To expand the market in the new car segment and demonstrate leadership in the used car segment via the KRUNGSRI Car for Cash and KRUNGSRI Used Car product ranges; and 4) To launch more new products and services that best suit the needs of a broader range of customers. In addition to the three new innovative product and service offerings into the Thai market, this year, KRUNGSRI AUTO will also deliver an impressive “Customer Experience” based on its Responsible Lending Policy.
“In 2011, KRUNGSRI AUTO anticipates 20% growth of NEAs and a 19% rise in new loans, compared with last year. The company believes that its unique strategy and business direction will drive KRUNGSRI AUTO to best serve its customers, as targeted,” concluded Pairote.
For further information, please contact:
Ayudhya Capital Auto Lease plc
Thitipa Laxanaphisuth, Tel. 0-2627-4348, 0-2627-8930
Email:
[email protected]
Aziam Burson-Marsteller
Tel. 0-2252-9871
Email:
[email protected]