Bangkok--10 Mar--HSBC
HSBC in Thailand aims to further penetrate the personal loan market in response to a growing economy and upward trend in domestic consumption. To achieve this aim, the bank will use online media channels to target new customers and offer an irresistible promotional interest rate of 11% per annum for 11 months.
Mr. Wichit Phayuhanaveechai, Head of Personal Financial Services, HSBC in Thailand said, “The continuing growth of the Thai and global economies has led to an increase in consumer discretionary spending which, in turn, has increased demand for personal loan. This is illustrated by last year's 17.7% rise in Thailand's consumer loans sector.”
He added, “HSBC predicts the Thai economy in 2011 will continue to expand at a rate of 5.3%, with consumer demand for loans remaining high, thus providing further growth opportunity in this market. HSBC intends to capitalise on this growth by expanding use of online customer channels by launching a special interest rate campaign to achieve further penetration of the personal loan market. In this respect, HSBC has launched a campaign having the lowest interest rate in the market at 11% per annum for 11 months. The new campaign is offered only to customers applying for HSBC personal loan online at www.hsbc.co.th. Loans must be above 80,000 Baht and have a repayment period of more than 36 months. The promotion is valid from now until 31 March 2011.”
“Online marketing is an increasingly effective channel and presents HSBC with an outstanding opportunity to reach a group of consumers actively searching for information, and purchasing products online. It is both convenient and fast; customers can fill out a loan application online, anywhere, anytime and loan requests will be approved within 3 working days after all documents have been submitted. Moreover, the online channel is consistent with the personal behaviour of customers, most of whom preferring privacy.”
“The number of online applications for personal loans has continuously increased over the past 2-3 years. Over the coming year HSBC aims to double the number of personal loans applied for through by online marketing channels,” Mr. Wichit further added.
HSBC Personal Loans provide customers with loan amounts up to 5 times monthly income and offer attractive repayment periods up to 60 months. Repayment can be made conveniently via HSBC bank counters, HSBC’s direct debit service, Counter Services, JAY Mart, Pay Points, TOT, Bliss-Tel Shops, Pay Stations and AIS branches. For more information, please visit www.hsbc.co.th
Media enquiries to Varanandha Sutthapreeda on 0-2614-4609 or Savittree Muadmuang on 0-2614-4606.