Bangkok--15 Mar--pirate-advertising
Betagro launches the premium eggs, quality products under S*Pure Egg brand, and expects to be the leader in the premium-egg market within a year. Repeating the path of production innovation leader, Betagro is the first one who focuses on freshness, hygiene and safety from the production process to the consumers. Over 75 million baht will be spent on marketing and promotion activities, and 100% growth of the premium egg market is expected in a year. It is the first time to introduce the Brand Ambassador, Khun Burin Boonvisut and his family.
Mr. Vasit Taepaisitphongse, Executive Vice President and Chief Operating Officer, Betagro Group, held a press conference to launch the premium eggs under S* Pure Brand and introduces a new concept of กงA Chilled Egg a day keeps the doctor awayกจ with the focus on health benefits. Betagro is the first and only company in Thailand using the cutting edge of egg grading and packing machine from Japan through over-50-million-baht joint venture with Nosan Corporation, Japan. Nosan Corporation has cherished the success in the premium eggs in the Japanese market over 30 years. These premium eggs are fresh, safe, and free from salmonella, chemicals and antibiotics, so these premium eggs are safe for raw consumption. Also, this is the first time to open Brand Ambassador, Khun Burin Boonvisut and his family. He and his warm family are the new generations who care for health and have lifestyle related to the Betagro Groupกฆs S* Pure brand. The main target groups ar e new-generation families who are the quality seekers, young workers who need quality food products to nurture their health, and adults who need some food to nourish their health, as well as food makers in many qualified and high quality restaurants.
In addition to the launch of S*Pure egg and the opening of Brand Ambassador, several celebrities such as Khun McDang, M.L. Sirichalerm Svasti, the food advisor of Betagro Group, and Dr. Thidakarn Rujipattanakul, the expert doctor in Dermatology and anti-aging medicine and well-being of Samitivej Hospital were invited to join the event which was held at K Village, Sukhumvit 26. These experts not only gave some information regarding the benefits of good egg but also corrected the misunderstanding of egg consumption. A case in point is that egg contains HDL cholesterol which is good cholesterol that helps reduce the risk of heart attack, and we can have this kind of cholesterol everyday. Other celebrities included Pancake Khemanit Jamikorn and Tuk Chanokwanan Watcharakhun who served their menu made from S* Pure Eggs.
Mr. Takeshi Tanaka, Managing Director, in charge of R&D, Corporate Planning and International Project, NOSAN CORPORATION, YOKOHAMA, JAPAN and will be the new President on April 1st , additionally revealed that S*Pure eggs were produced using the cutting edge of egg grading and packing machine from Japan. Nosan Corporation has cherished the success in the premium eggs in Japanese market throughout 30 years. Over 50 million baht was invested in egg grading and packing machine whose production capacity is at 30,000 eggs per hour. Betagro and NOSAN experts also closely collaborate to guarantee the quality and ensure fresh, clean and safe eggs for Thai consumers.
S*Pure eggs have been stored in the temperature of 4-10aC from the farm to S*Pure refrigerators in supermarket. With the traceability system, customers are able to know where the eggs come from. S*Pure eggs come in two pack sizes which are 6-egg pack at the price of 54 baht and 10-egg pack at the price of 85 baht. Now S*Pure eggs are available at most hi-end department stores and premium supermarkets in Bangkok, e.g. Siam Paragon, The Emporium, all branches of The Mall, Tang Hua Seng, Isetan, Tops, Tokyu, Max Value, UFM, Fuji Super, Villa Market and many restaurants such as Ootoya, 5-star hotels, and Japanese restaurants as well as hi-end supermarkets in Hong Kong.
Far above or else, Betagro Group proudly provides the consumers with the premium quality products.
S*Pure egg production process
1. Washing and cleaning of the egg shell
2. Egg shell is dried using a special brush
3. Checking and removing eggs with cracks that cannot be seen by the naked eye
4. Coating with UV rays to kill germs
5. Checking for blood spots inside the egg with a blood detector
6. Eggs get separated and sorted based on weight
7. Packing of eggs according to size.
8. Applying of S*Pure Egg stickers to assure Betagroกฆs quality standard