Bangkok--16 Mar--Grayling
Offering dynamic and stylish vacuum cleaner to strengthen its leading position in Thai market
Electrolux, a global leading brand in kitchen and home appliances, introduced its brand new corded stick cleaner, Electrolux Dynamica with a launch function in Bangkok that suggested households could ‘Ban the Broom’ after buying their latest innovation.
The Electrolux Dynamica, is both lightweight and powerful, to help consumers have cleaner floors and carpets with effortless ease. The corded stick vacuum promises to be the ideal cleaning companion that is not just easy to handle, but provides a powerful, hygienic home cleaning experience that is suitable for both hard floors and carpets.
Strengthening its leading position in floor care market as well as highlighting the company’s commitment to develop innovative products based on solid consumer insights, General Manager of Electrolux Thailand, Mr. Sutti Manokitjarunman and Mr. Ola Nilsson, President of Asia Pacific, Middle East and Africa for Electrolux floorcare and small appliances led a troop of “broom busters” to highlight the future of household floor care products at the product launch in Bangkok.
“This is a great innovation which clearly shows today’s consumers where the future of floor care products is heading. We are keen to reach as many consumers as possible with this launch, so we set a price of Electrolux Dynamica at only 2,990 baht” said Mr Sutti.
Mr. Sutti commented further that Electrolux was always “Thinking of You”.
“We are urging consumers to support our campaign ‘Ban the Broom’ with the hope that an affordable new innovation will replace the usage of broom. We actively focus on the handheld and stick vacuum cleaner or called the small vacuum cleaner segment since we believe that this segment can support to change Thai consumer behavior to turn to use vacuum cleaner, not a broom. We believe that the use of powerful lightest vacuum cleaner will contribute to more hygienic floor cleaning as broom always makes the dust blow out into the air while sweeping but our Dynamica will suck up all dust and dirt with its cleaning efficiency. It is also the excellent choice for consumers who encounter time & place constraint with product ease of use and storage.”
The new Electrolux Dynamica vacuum cleaner will be available at Electrolux Home Inspirations located at Electrolux Head Office, New Petchburi Road, all leading department stores and Electrolux dealers nationwide from this March onward. The recommended retail price is 2,990 baht
About Electrolux
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners sold under esteemed brands such as Electrolux, AEG, Eureka and Frigidaire. In 2010 Electrolux had sales of SEK 106 billion and 52,000 employees.
For more information go to www.electrolux.co.th, http://newsroom.electrolux.com/th/ , and www.facebook.com/thelittlewhitebook
For more information, please contact
Grayling (Thailand) Co., Ltd.
Kornbongkoj Katchamas and Nannapat Sukpreedee
Tel: 02-635-7151-4 Fax: 02-635-7155
Email:
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