Bangkok--17 Mar--PR Solution
Roof Truss Tra Chang is preparing to penetrate the market by announcing a new strategy to provide its customers a new product line nationwide.The strategy aims to support the expanding market which is expected to grow up to 40 percent, generating over 300 million baht this year.
Roof Truss Tra Chang, one of the leading high-quality roof manufacturers, has announced a new strategy after its success in generating the revenue of more than 150 million baht in 2009. In the first quarter of 2011 the company has already generated over 60 million baht as well as lunched a new business venture--roof system business, to support the expanding market which is expected to grow up to 40 percent by the end of this year. Roof Truss Tra Chang will be the first of its kind in the country which will be available for customers nationwide. This year the company aims to generate more than 300 million baht.
Mr. Noppadol Gaewthabthim, Managing Director of CPAC Roof Tile Co., Ltd., a subsidiary of SCG Building Materials, said that Roof Truss Tra Chang is a new innovative product, which is considered new potential for the construction industry. Presently, Roof Truss Tra Chang sale is growing extensively, which is now up to 40 percent and by 2 percent in the overall roof market. The market value of the Truss Tra Chang is as high as 640 million baht compared to the total market value of the all types of roof structure which is of 8000 million baht. Truss Tra Chang is considered a hi-end product in the market and it still has the capacity to grow more.
Mr. Noppadol added that the company is aiming to improve the production and service in order to serve the growing demands of the consumers. The products include rustproof, which is easy to install and safe as the product is installed with rustproof nails, plus a 5-years warranty. The customers can also check the quality of both product and installation. This is expected to accommodate the needs housing developing companies that are after production and time efficiency. Therefore, Truss Tra Chang will be a good option and of course popular amongst real estate developers, not to mention product development and marketing communications services which are also keys to help create awareness on the company corporate identities. As a result, CPAC Roof Tile has welcomed new customers which mostly are in the real estate sector. Currently there are more than 40 housing projects, using Truss Tra Chang and the company generated over 150 million baht last year and is expected to expand to over 50 projects in 2011. During the first quarter of 2011 the company generated over 60 million baht and if everything goes as planned, the company will be able to generate more than 300 million baht by the end of the year.
Moreover, Mr. Noppadol said in order to support the expansion of the market, the company has come up with a new service called ‘Roof System Business’ to develop the service and the product and to support the roof solution service to consumers in both self-home building sector and real estate sector which will serve their needs and demands effectively.
The service is divided into 2 types which are Roof Accessories Business and Roof Trus Business. Those will be taken care by Mr. Prakan Ai-yapark, Roof System Business Manager.
As for Truss Tra Chang business direction in this year Roof System Business Manager, Mr. Prakan Ai-yapark , revealed that, in the past the company and the staff went on surveys to improve and expand the market through different channels. For example in Home mart stores, SCG Authorize Dealer where there are 500 stores nationwide, the company focuses on integrated services through Roofing center and Home Solution. The company also follows up on the services and products. Truss builders, who are the persons to install Truss Tra Chang, are experienced and regularly monitored by the company. As Truss Tra Chang is a new product the company has focused on training the staffs to be able to install the product. effectively. By doing this, the consumers will be sure of the company readiness to offer best services. Truss Tra Chang staff consist of more than 80 teams who are ready to serve the company’s customers nationwide. There are also teams of experienced engineers who are ready to send back proposals in 3 working days. Currently Truss Tra Chang has expanded its sale territory nationwide.
Mr. Preset Kan concluded that the company is now focusing on improving distributors’ potential to communicate the information of the product to the consumers. The company has trained the distributors through seminars in order make them understand more about the product, basic techniques of installation, as well as giving full support of marketing communications to both mass and local media in order to cover all the sale territory nationwide. There are also below-the- line marketing activities to be implemented in order to reach the targeted consumers more effectively. The company has developed both the products and services in order to be a truly professional roofing company. To ensure the quality of the Tra Chang in accordance with the SCG business policy as a Number one construction material production company that the consumers always think of, like the slogan-- "Choose the best roof for your home choose Truss Tra Chang.”
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Khun Chitruthai Thadsareewiboon