Bangkok--21 Mar--Media Plus Connection
World’s most futuristic kitchenware set to liven up urbanista’s lifestyle
Hafele, a leading manufacturer of furniture fittings, architectural hardware and electronic locking systems, today made the exclusive official launch of Gorenje by H?fele Ora-?to Collection premium home appliance and kitchenware in Thailand to help fulfill dreams of urban consumers for owning functional yet futuristic design kitchen.
Mr. Volker Hellstern, Managing Director of H?fele Thailand Limited, said, “After a successful market testing in the past three years, Hafele is proud to be the official and exclusive distributer for Gorenje. The leading European household appliance brand has been widely recognized worldwide for its bold, modern design and superior functionality. To celebrate this special occasion, we are bringing to Thai consumers the futuristic Gorenje by Hafele Ora-?to Collection kitchen furniture designed by world’s leading creative designer Ora-?to. We are confident that these products would best address consumers’ contemporary lifestyle and need for functional, high quality and design home appliance.”
Gorenje by Hafele Ora-?to Collection is a trendy range of technologically perfected household appliances designed by the world-famous designer of the younger generation, Ora-?to. His unique style is described as Simplexity - the combination of simplicity and complexity. By adding futuristic design to the clean, modern form to the highly functional product, Ora-?to said, “they are the kitchens of tomorrow, a new classic for the kitchen of the future.”
The Gorenje by H?fele Ora-?to Collection consists of a series of multi functional ovens, ceramic hobs, kitchen hoods, and decorative panels that round up the consistency of the entire collection's design. Fridge freezers will be available in mid this year.
The new Gorenje by H?fele Ora-?to Collection is changing the boundaries between the exterior and interior spaces of urban life. Elegant graphite-black glass surfaces that cover the entire front walls of the new collection appliances are in harmony with the design of the handles. They tell an immortal, inspiring and trendy story of metal and glass. The Gorenje by H?fele Ora-?to Collection is energy-saving, featuring all contemporary user functions. One of their key distinguishing features is the uniform appearance of the front decoration panels covered completely with black glass, and brushed aluminum handles available in stainless steel.
“For modern consumers, kitchen is not just a place to cook meals. It can be a warm, loving family room, a relaxing corner, or even a trendy party venue. Gorenje by H?fele Ora-?to Collection products are just perfect choice to transform their kitchen into anything they like, anything that will fulfil their dreams, and something that best addresses all their diverse needs and lifestyle. It can also make cooking easy and at the same time gives you sense of joy,” Mr. Hellstern said.
“Business-wise, by adding Gorenje by H?fele Ora-?to Collection products into our offering, H?fele is in a stronger position to increase customer satisfaction and generate more revenue. Our target of 20% growth by the end of this year is not too far to reach, considering our unique offering of our own products and world’s leading designer’s products like Gorenje,” said Mr. Hellstern.
In addition to Gorenje by Hafele Ora-?to Collection, H?fele is also made available two additional series of Gorenje products — Simplicity Line and Pure Line. The Simplicity Line is designed to simplify your life and save your time. Its clean, straight forms and functional, user-friendly controls allow consumers to use the highly functional product easily. The Pure Line offers an eye-catching design based on excellent ergonomics, clarity, and convenience of use, which is bound to arouse a sympathetic response by those users who seek something different, impresses with clean surfaces and minimalist metal accents. Both series also feature the easy-to-use, minimalist aesthetic design as well as high functionality.
For further information, please contact:
Sureerat Moleechart - Marketing Manager of Hafele Thailand
T : 02-741-7171 ext.2800
E :
[email protected]
Jirapha Rachasuthee - Media Plus Connection, PR Representative of Hafele (Thailand) Limited
T: 02-619-1108 M: 080-268-8228
E :
[email protected]