Bangkok--25 Mar--DC Consultants and Marketing Communications
Timsaeng 2000 Co., Ltd, the importer and distributor of luxury home and kitchen appliances from Fisher & Paykel of New Zealand, is marking the brand’s official debut in Thailand with the launch of its first appliance showroom in Bangkok. Aiming to extend its customer base, the company also plans to unveil another five stores across the country and expects this year’s sales to increase by 2000 units with a value of more than 150 million baht.
Somporn Timsaeng, the Managing Director of Timsaeng 2000, said that the iconic Fisher & Paykel brand was already well-known in Thailand as his company had enjoyed an import and distribution with Fisher & Paykel for more than seven years.
“Previously, the company’s marketing channel focussed only on direct sales, product showcasing in trade shows and via leading department stores. As the first Fisher & Paykel showroom in Thailand, ‘Bangkok Experience Centre’ was designed to bring to life the manufacturer’s spirit of innovation and New Zealand’s natural environment,” he said.
Fisher & Paykel manufactures luxury household and kitchen appliances. Founded in 1934, today Fisher & Paykel is an internationally recognised premium brand selling its products in over 80 countries with five manufacturing sites located in Thailand, the United States, Australia, Italy and Mexico.
With almost 80 years of development, Fisher & Paykel’s products have many unique characteristics and are widely acknowledged for delivering leading edge functionality, technology, design and environmental standards to their upscale consumers. Fisher & Paykel has won numerous awards globally for its innovative technologies and consumer-centric designs, including the Most Trusted Whitegoods Brand Award 2010 in the Reader’s Digest Australia survey.
“We are confident that the Fisher & Paykel name will become even more well-known among Thai consumers as one of the world’s leading premium household appliance brands, especially among middle and high-end consumers, which are our main target. In addition, Timsaeng 2000 plans to open five more showrooms this year in Chiang Mai, Phuket, Hua Hin, Pattaya and Udon Thani with an investment of more than 15 million baht,” he said
All six stores will offer consumers better access to Fisher & Paykel products in terms of their superior functionality, space utilisation and design from a range which answers all unique consumer preferences. The most popular products in the Fisher & Paykel range in Thailand include refrigerators powered by Active Smart technology with two variable speed fans providing faster cooling and freezing, Direct Drive clothes washers and DishDrawer dishwashers with Smart Drive systems.
In addition to unique features including innovative technologies and design, Fisher & Paykel products are durable, long-lasting and easy to care for because they are made from Iridium Stainless Steel, which is a Fisher & Paykel proprietary technology.
With sales of all product categories totalling 5,000 units in Thailand, Timsaeng 2000 expects this year’s sales target of 2,000 units to be reached.
Discerning Thai consumers will now be able to discover the superior performance of Fisher & Paykel products at the new showroom and leading shopping malls throughout the country. For more information, please contact telephone 02-9197373.
For more media information, please contact:
DC Consultants and Marketing Communications Ltd.
Sitthi Wattanayagorn
Tel: 0-2610-2384