Bangkok--29 Mar--Spark Communications
Legendary Australian lifestyle brand Insight visits Bangkok in April as part of its Global Garage Art Campaign featuring works by Insight’s own Creative Art Director, Steve Gorrow.
Insight fans in Bangkok will be able to take in Steve Gorrow’s self-curated exhibition of more than 50 pieces of his most famous work to date in various media—painting, sculpture, installation, and film. The huge exhibition has now travelled to Hong Kong, Beijing and Shanghai before coming to Bangkok.
As one of the masterminds behind some of the best campaigns the fashion industry has ever seen, Bangkok is about to see a self chosen selection of some of Gorrow’s favourite works. Influenced by popular culture, Gorrow’s style is pop/street art coined ‘Garage Art’.
“The Garage Art program initiated by Insight is one I am so proud to be a part of and I am thrilled it is coming to Bangkok as part of the Asian tour. Creating the Garage Art program as a platform for other artists is Insight’s nod of appreciation to artists — this means a new breed of art and culture coming through that is full of life and less about rules. Garage Art is art for our generation,” said Gorrow.
Throughout the Asian leg of the global tour the brand’s parties following each exhibition have been attended by some of the region’s leading fashion and culture creatives. “The first three stops of the Insight Garage Art Asian Tour set a very high standard and will take some matching, but we are really excited to be bringing the tour to Bangkok, one of Asia’s most fashionable and creative cities,” said Drew Down, Insight’s co-founder.
Now available in over 100 stores across Asia, including Pronto Denim stores in Bangkok, Insight celebrates their on-going presence in the East with the Garage Art Campaign tour. Initiated in 2008, the Insight Garage Art program celebrates and assembles an eclectic mix of established and emerging artists from all corners of the world to build greater bridges between art and fashion by collaborating with artists on campaigns and product. The Insight Garage Art program will carry on around the world bringing together more and more artists in future seasons.
What will go down in Bangkok — 22-24 April, 2011, Venue: Opposite (opposite WTF Caf? and Gallery)
Pronto Denim hosts the Thailand leg of the Insight Garage Art Asian Tour at WTF Bar & Gallery, Bangkok’s favourite venue for unpretentious hipsters, over three days in April. It all kicks off in Bangkok with a launch party on Friday 22nd April where guests will be able to meet with Drew Down, the brand’s co-founder and Creative Director, who will accompany Steve Gorrow in the Bangkok leg of the tour.
On the night, Insight guests will be entertained by Bangkok’s newest indie discovery, The Jerm, playing their latest aural creations. Tiger beer and Stolichnaya Vodka provide the evening’s refreshments or, for the more adventurous, Thai home-brewed whisky will also be available.
BANGKOK EDITORS NOTE:
Please watch out for your invitation: 22nd April 2011
- Steve Gorrow, Insight’s own Creative Art Director, and Drew Down, Founder and Creative Director of Insight will be at the event to interview.
- Performance by The Jerm
- The party will be held at Opposite (opposite WTF Caf? and Gallery), Sukhumvit 51.