Bangkok--31 Mar--Krungthai Card
KTC steps up promotion effort after an organizational refreshing to move into an “Open Brand” era by introducing 2 major marketing campaigns, “My Story” for Group B members who love to travel in style. The campaign offers a once in a life time privileges for members to select the leading hotel vouchers depending on their own traveling lifestyle e.g. Fantastic, Romantic or Exotic Destination together with the right to win the exclusive traveling packages to Dubai, France or Greece with total value of more than 1,500, 000 Baht. KTC also launches the “99 Points for A Million Baht” campaign for Group C members who could redeem only 99 KTC Forever Rewards points to win the prizes worth more than 2 million Baht in total. These points could be used to exchange for items or services of their dreams. During the campaign period, 7 April — 30 June 2011, KTC expects the increase of spending via credit card at more than 15%.
Mr. Piyasak Tejasen, Senior Executive Vice President - Products and Distribution, “KTC” or Krungthai Card Public Company Limited said “In 2011, KTC plans to expand our customer base to cover those whose incomes are in the 40,000-100,000 Baht range or the so-called “Group B”. Members of this group possess high purchasing power. Of the overall KTC’s customer base of 1.72 million cards, this group represents 15%. Our largest customer group is the “Group C” whose income ranges from 15,000 to 40,000 Baht and represent 72% of our overall customer base. This is our largest source of income. Our marketing plan this year, therefore, focuses on giving privileges that respond to the life styles and needs of these two groups of customers. Our strategic plans will also be designed to be in line with the goals of our business partners. As we move our organization to “Open Brand” era, we welcome the members and public to share their advise about our products through many channels especially social networking and online communications (facebook/ KtcRealPrivilege) to understand their needs. Moreover we also appreciate to share the real experiences of the members through our public relations media.”
Meanwhile, Mr. Woravut Nisapakulthorn, Executive Vice President -Credit Card Business, “KTC” or Krungthai Card Public Company Limited said “The marketing plan for each campaign has been set up in such a way to provide satisfaction to all parties such as KTC, the members and business partners. For the “My Story” campaign, KTC wants to expand the customer base to cover the higher income customers or those in “Group B” while stimulating our current customers to spend more through our credit card, including cash withdrawal from KTC CASH Revolve. KTC joined hands with several leading hotels to offer 3 steps of very exclusive privileges in response to the needs of this group’s members whose passion is traveling in style.”
“Privilege 1: These members can choose the offering rewards that suit their traveling needs. All they have to do is sending SMS to choose any of the 3 traveling packages — 1) the Fantastic Destination 2) Romance Destination and 3) Exotic Destination and just spend through KTC credit card (The one with registered number) or withdrawing cash between 7 April to 30 June, 2011 at the accumulated requirement amounts, get free coupon for hotel room and breakfast from Ibis Group Hotel in Pattaya, Samui, and Phuket, Positano Hotel in Khao Yai, Devasom Hua Hin Resort in Hua Hin and AKA Resort Hotel in Hua Hin.”
“Privilege 2: Members just send SMS to register and select their traveling lifestyle. The top three members with highest spending (accumulated amounts during campaign period) through KTC credit card in dining, shopping and traveling categories can choose the exclusive traveling packages with the total value of more than 1,500, 000 Baht including Fantastic Destination - the 6 day 4 night Dubai Atlantis Surprise package, Romance Destination - the 9 days 6 nights France Riviera package, and Exotic Destination - the 10 days 7 nights Greece Isles & Turkey Cruise package.”
“Privilege 3: Members who spend or withdraw cash at the required amounts via credit card, get the right to exchange for a coupon for a 3 day 2 night with breakfast package for 2 persons and a cash voucher of 500 Baht to stay at any Dusit Thani Hotel in Bangkok, Hua Hin and Pattaya, Phuket and Chiangrai by using 99 KTC Forever Reward points plus 6,699 Baht via credit card (from normal price of 26,000-38,000 Baht) or exchange for 1 ACCOR Advantage Plus membership card at only 3,550 Baht (From 5,450 Baht normal price) and a 0% Flexi installment plan for 3 months.”
“For the “99 points for A Million Baht” campaign, KTC leverages the outstanding feature of the KTC Forever Rewards point which is “simple to use and flexible to exchange for goods or services” to build member loyalty among Group C customers who represent the majority of the entire membership portfolio. From our research, these group of members is responsive to the lucky draw activity. That is why KTC is launching this campaign that allows members to win prices. Any member needs only to use 99 KTC Forever Rewards points to get 1 right to be able to win accumulated scores worth about 2 million Baht. KTC Credit card or KTC CASH Revolve members who have never joined the KTC Forever Rewards point redemption campaign, can use 99 points to receive double rights. Members also get 1 right while spending or advance withdrawing via credit card or KTC CASH Revolve for every 2,500 Baht. The prizes include 1st Prize: 10 million Forever Rewards Points, worth 1 million Baht, totaling 1 prize. 2nd Prize: 100,000 Forever Rewards Points, worth 10,000 Baht, totaling 100 prize. 3 members who redeem the highest amounts of KTC Forever Rewards points within the project period, will get the Samsung Galaxy Tab, worth 18,000 Baht.”
“KTC is confident that the campaigns launched for these two groups of members shall get good response as in the past. We expect the increase of spending via credit card at more than 15% and recruiting new members at least 45,000 accounts”, Woravut said in conclusion.
For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th.