Bangkok--4 Apr--UD Communication
Riding the wave of success led by VIERA in 2010, Panasonic is rolling out a new line-up of 20 VIERA 3D Neo Plasma TVs, led by the VT30 Series, as well as new LCD and LED TVs that will hit the market this year. VIERA 3D Neo Plasma technology is set to be a major draw in 2011 for its brilliant images in Full HD quality, widely accepted to be the best choice for 3D viewing. Cross Talk Reduction, which reduces distortion, offers a true-to-cinema experience, while VIERA Connect offers online connectivity.
Mr. Hirotaka Murakami, CEO of Panasonic Group in Thailand, said that in 2010, Panasonic’s VIERA products under the concept, “Enjoy Life Enjoy VIERA,” enjoyed great success and wide market support. 3D-based products, in particular, were well received and won awards in many countries for their sharpness, eye-comfort, and market leadership. Panasonic also convinced consumers that television viewing went beyond “To Watch,” and that the experience had advanced to include the benefit of “To Use,” and even reached the ultimate goal of “To Experience,” thanks to Panasonic’s finest 3D Plasma TV technology.
“In 2011, Panasonic plans to further its success with a line-up of 20 new models of VIERA Plasma TVs, LCD TVs, and LED TVs,” he said. “Panasonic has researched and developed new technology to raise the experience of watching television to the next level. Consumers will enjoy the ultimate perfection of 3D Neo Plasma TVs, which offer the industry’s finest technology for viewing 3D content. Watching movies is more exciting and more real with our brilliant picture quality, as well as the diverse functions made possible by Panasonic’s exclusive technology. Our 3D Neo Plasma technology maintains Panasonic’s leadership position in the 3D television market. This year, once again, Panasonic VIERA is represented by brand ambassador ‘Khun Kane’ — Theeradej Wongpuapan — who will share his superior experience in watching VIERA 3D Neo Plasma television with ‘The Realistic Power’ His representation of Panasonic was very successful over the past year.”
Ms. Luriya Banchong, VIERA Product manager of Panasonic Siew Sales (Thailand) Co., Ltd., said that Panasonic has planned a promotional campaign for the new VIERA TVs, including the 3D Neo Plasma TVs, LCD TVs, and LED TVs. Altogether, 20 models will be launched, including seven 3D-based products.
The highlight of 2011 is the line-up of 3D Neo Plasma TVs in the VT30 Series family (65 inches and 50 inches) that build on the success of the VT20 family last year. 3D Neo Plasma TVs provide the best fit for 3D viewing. Panasonic’s Infinite Black Pro technology offers a super-sharp contrast ratio of 5,000,000:1 that substantially reduces reflection. The 600Hz Sub-field Drive technology promises clear and smooth-moving images. Cross Talk Reduction, which helps reduce discomfort to each eye when viewing 3D images, drops blurry effects and creates true-to-cinema experience. Panasonic technology can also transform 2D images into high-quality 3D viewing.
A smart networking feature, VIERA Connect allows users to fully enjoy movies and music connected to online applications such as Facebook, YouTube, and Skype via built-in wireless LAN adapter, SD card reader, and USB port. VIERA’s seamless design is sophisticated and trendy, relying on just one sheet of glass that covers the screen and bezel border-to-border, creating a very modern and stylish furniture piece for the home. Panasonic's VIERA Plasma TVs for 2011 are also environmentally friendly, as the company is committed to deliver products free from lead and mercury and with a 100,000-hour service life. Eco Navigation measures a room’s ambient light and adjusts the panel’s brightness, drawing less energy in darkly lit conditions.
In addition, Panasonic's LED TVs are equipped with IPS Alpha LED, the company’s latest technology, in ranges from 32 to 42 inches, creating super-sharp images from every angle with picture details in full High Definition. Panasonic's 100Hz Motion Picture Pro ensures smooth images and true-to-life dimensions enhanced by a Dynamic Contrast of 4,000,000:1, while VIERA Connect links to the Internet, and the Eco Navigation feature saves energy by adjusting the screen’s brightness to match room lighting.
Panasonic also plans to expand its market for LCD TVs (C30, C3, U30 models) to focus on their efficiency and superior image quality compared with general LCD models. With IPS Alpha panels, viewers can enjoy rich and vivid images from anywhere in the room in full High Definition level. Also, connectivity with Facebook and other entertainment choices are made possible with VIERA Link.
Panasonic has also prepared a marketing-and-communication budget for employing advertisements, public relations, events, and sale representatives via television, newspapers, magazines, billboards, and out-of-home media with a focus on the concept of “Enjoy Life, Enjoy VIERA.” Consumers will be offered with true-to-life viewing experiences. Kane-Theeradej Wongpuapan will continue representing VIERA as the brand’s ambassador.
For those interested in seeing the capability of Panasonic 3D Neo Plasma TVs, please visit leading general department stores. For more information, please contact Customer Relation Center Panasonic: 02-729-9000 or http://panasonic.co.th