EVENT MAR KETING & SPONSORSHIP STRATEGIES IN NEW MEDIA REALITIES

ข่าวท่องเที่ยว Tuesday April 5, 2011 11:16 —PRESS RELEASE LOCAL

Bangkok--5 Apr--The Executive Alliance Conference Highlights: - Driving Force of Social Media Towards Event Marketing & Sponsorship Trends Changes and Development in 2011 - Latest Consumer Insights, Segmentation Strategies and Lifestyles Trends and Strategies to Effectively Develop Event Marketing & Sponsorship Campaigns Successfully - The Wave of Buzz Marketing, Words of Mouth, Influencer Marketing in Online and Offline through Creating and Executive Creative Event Marketing Campaigns and Gimmicks - Building CRM Strategies from Event Marketing & Roadshow Strategies to Drive Customer Experience for More Engagement and Retention - Shaping Success of Event Marketing Promotion through Below the Line Marketing Strategies - Driving Public Recognition and Talk of the Town through Corporate Brand Tie in into TV Game Show with “Zense Entertainment” - Emerging Sponsorship Opportunities and Techniques in Selecting, Planning and Executing the Right Sources for Funding Gear Up Success with Speakers Mr. Pakorn Partanapat, Executive Vice President, SMEs KASIKORNBANK PUBLIC CO LTD Mr. Narute Jiensnong, Head of Paragon and IMAX MAJOR CINEPLEX PUBLIC CO LTD Ms. Soungsuda Manasboonpermpoon General Manager, Marketing Communications THAI YAMAHA MOTOR CO LTD Mr. Varavuth Jentanakul or Representative Managing Director ZENSE ENTERTAINMENT Dr. Nattakit Tangpoonsinthana Executive Vice President, Marketing CENTRAL PATTANA PUBLIC CO LTD Ms. Panitda Khlaimanee Co?Managing Director CM ORGANIZER PUBLIC CO LTD Ms. Pathamawan Sathaporn, Head of Business Planning MINDSHARE Mr. Pawoot Pongvitayapanu, Managing Director TARAD DOT COM บริษัท เดอะ เอ็กเซ็กคิวทีฟ อลิอันซ์ จำกัด The Executive Alliance Co Ltd Tel: 02-186-2671 , 081-3513271 Fax: 02-186-2672 Email: [email protected] www.executive-all.com (Please download the brochure from our website)

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