Bangkok--11 Apr--Siam Commercial Bank
Siam Commercial Bank (SCB) and Sansiri PCL have launched an “SCB Financial Privilege” campaign for Sansiri home buyers and residents. The campaign features special interest rates and offers for 6 SCB products and services: home loans, auto hire-purchase loans, SME loans, savings accounts, life and non-life insurance, and financial services through electronic channels.
Talking about the campaign, SCB Executive Vice President Pikun Srimahunt, Head of the SCB Mortgage Business Division, said, “SCB and Sansiri have established a marketing strategy for 2011 focusing on universal financial solutions backed by SCB's wide range of financial products and services offering financial options that meet customer needs. In the second quarter, we have come up with an “SCB Financial Privilege” campaign for potential Sansiri home buyers as well as residents who are already among our customers. SCB and Sansiri will continue to develop these services for the ultimate in customer satisfaction.”
Privileges on offer include SCB Rewards of up to 100,000 points for property deposits made with an SCB Sansiri Platinum Credit Card in conjunction with an SCB Home Loan, down payments as low as 5% and installment periods of up to 84 months for auto hire-purchase loans, and 200% SME loans with installment periods of up to 7 years. In addition to campaign privileges, SCB Home Loan applicants can join a “1,000 Baht per Million Monthly Installment” and a “Buy a House, Win a Car” campaign for a chance to win a Nissan March during this second quarter.
Sansiri Assistant Vice President for marketing Samatcha Promsiri said, “Sansiri and SCB have partnered in creating financial innovations to continue offers, privileges, and benefits responding to the needs of Sansiri home buyers and residents. The “SCB Financial Privilege” campaign is based on research that revealed that Sansiri residents need more than just home loans. As a total solution property developer, Sansiri is committed to delivering superior customer satisfaction, so we are collaborating with SCB to offer financial privileges that no other property developers have offered before. We expect to meet our targets with a good response from home buyers and residents, people we consider part of the Sansiri Family.”
The SCB Sansiri Platinum Credit Card is just one of the many marketing innovations that reflect Sansiri's leadership. The company is the first and only property developer offering a credit card with a Living Reward Program, offering direct point redemption to improve lifestyles. This current campaign follows in the footsteps of previous Sansiri and SCB financial campaigns catering to the needs of home buyers, including the “Instant Living with Sansiri”, “Flexi Living”, and “SCB Living with Love 100% Up @Sansiri” campaigns. All of these received a warm welcome from Sansiri residents and helped boost the company's sales to 27 billion baht and a net profit of 1.9 billion baht.
For more information, Sansiri home buyers and residents can contact any of over 1,000 SCB Branches nationwide, or call the SCB Call Center at 02 777 7777.