Bangkok--25 Apr--Hill and Knowlton
HP Enhances its Large-Format Digital Printing Solution offerings at its HP Scitex Regional Solution Centre in Hong KongIntroduces the HP Scitex FB7500 printer
HP today announced that it has further enhanced its portfolio of large-format digital printing solution offerings at its HP Scitex Regional Solution Centre in Hong Kong. Print Service Providers (PSPs) will now be able to experience the workings of a real production shop and simulate real life situations with the new installation of the HP Scitex FB7500 printer in the Centre .There already have been eight successful installations of the HP Scitex FB 7500 printer across the Asia Pacific region.
“The installation of the HP Scitex FB7500 printer at the HP Scitex Regional Solution Centre is part of HP’s commitment to providing customers with the broadest portfolio of large-format digital printing technology and end-to-end solutions,” said Martin Carballo, Director, HP Scitex — Graphic Solutions Business, Imaging and Printing Group, Hewlett-Packard Asia Pacific and Japan. “Our customers will now have greater access to HP’s latest technology which will allow them to make better informed decisions when it comes to selecting a digital printing solution that is suitable for their needs.”
Key features that PSPs can look forward to from the installation of the HP Scitex FB7500 printer in the Centre include a specialized and comprehensive training curriculum for engineers and machine operators and for the first time a complete E2E solution training for graphic production on both flexible and rigid substrates.
E2E solution involves an automated campaign management of web ordering and tracking of job submission through Mediawide solutions which provides a complete automated color management solution to simulate different color profiles of alternate technology (like offset, screen and packaging) to a complete automated finishing and cutting solution through EskoArtwork. PSPs would be able to experience first hand the full workings of a production shop and what it encompasses in terms of substrates requirements and other criteria at the Centre.
Signage PSPs will also have access to HP’s unrivalled digital print alliance eco-system that have been designed to work seamlessly with the HP Scitex FB7500 printer to produce the best possible digital print works. Alliances in the eco-system include:
- Mediawide - the web to print workflow partner
- Esko Graphics — the finishing partner
- GMG — provides a complete color management workflow
- Media Alliances: Qualified media substrates that have already been tested for compatibility and ease of use with the HP Scitex FB7500 printer. Media alliances include companies such as Avery Dennison, International Paper, Interwrap and Alcan
Magnify Media based in Melbourne, is one of the leading PSPs in Australia. The company started in 2002 with a single HP Designjet printer operating out of the founder - John Duplock’s home. Since then, Magnify Media’s evolution into one of the leading PSPs in Australia is a testament to the great digital print work the company is delivering. Magnify Media installed their first HP Scitex FB7500 printer in October 2009. They installed their second HP Scitex FB7500 printer a year later in December 2010.
John Duplock, Managing Director, Magnify Media, said, “We didn’t expect to put a second HP Scitex FB7500 printer in that quickly, but we have literally been overwhelmed by customer demand and we have got worked lined up on the existing HP Scitex FB7500 printer. It’s incredible how successful it has been for us.” “Since the installation of the company’s first HP Scitex FB7500 in October 2009, our turnover has almost doubled. That’s how massive an impact this machine has had on our business.”
The HP Scitex FB7500 printer delivers industry-leading productivity along with high print speeds and standard three-quarter automationDesigned for fast-paced, industrial printing environments, the HP Scitex FB7500 printer is a versatile UV flatbed printer that is an ideal solution for close-view high-quality point-of-purchase/point-of-sale (POP/POS) applications, exhibition graphics, signage, backlit displays and posters. With speeds of up to 500 m2/hr (5380 ft2/hr) and three-quarter automated loading to reduce idle time between sheets by up to 85 percent,
(1) the HP Scitex FB7500 printer delivers the highest productivity of digital flatbed printers in its price class.
(2) The FB7500 printer is built on the proven HP Scitex TJ Series printing platform, and offers the added benefit of HP Scitex X2 Printhead technology, which combines silicon-based microelectromechanical systems (MEMS) technology and innovative piezoelectric inkjet technology. Supporting a native resolution of up to 500 dpi in the HP Scitex FB7500 printer, the printheads delivers the heavy ink flows required for high-speed, high-quality printing.
HP Scitex Regional Solution Centre: The HP Scitex Regional Solution Centre was expanded to double its size in February 2010 to 9,500 square feet to allow HP to better serve the evolving needs of PSPs in the signage industry.
Key features of the Centre include a comprehensive range of HP Scitex solutions, specialized training curriculum for engineers and machine operators, solution testing, seminars for PSPs.
HP’s broad and unrivalled large-format printing portfolio spans from flexible to rigid applications, ink technologies from low solvent to UV-curable to the latest water-based HP Latex Ink and production volumes from entry level to high productivity. In addition, HP large-format printing solutions are currently used in a wide variety of printing applications including digital fine art, indoor and outdoor display graphics, point of purchase advertising, billboards and signage, exhibitions, short-run product packaging, and vehicle and building wraps. Hence, PSPs has a wide variety of solutions and technologies in which they can choose from, be it for an entry level or high productivity business operation.
(1) Manual loading and unloading of a sheet can take 45 seconds or more; the loading mechanism reduces that time to no more than nine seconds.
(2) Based on published manufacturer specifications as of July 2008.