Bangkok--29 Apr--IMPACT
IMPACT Injects 10 Million Bath to Renovate its Website with Additional Chinese Language to Attract 50% More International Customers within Year 2013
To increase customer coverage and number of overseas customers to 50 percent, IMPACT invests 10 million baht to develop websites and communications systems serving the uprising of social network trends. The website facelift includes adding Chinese language to support the continuous flows of exhibition and conference organizers from China following the introduction of China-ASEAN Free Trade Agreement.
Mr. Paul Kanjanapas, Managing Director, Impact Exhibition Management Co., Ltd. (the operator of IMPACT Arena, Exhibition and Convention Center), stated “To promote and support our business development strategy covering increase overseas customers from the current share of 30 percent to 50 within 2013, we come up with a plan to enhance our corporate website and communication systems with the budget of 10 million baht. Our revamped communication systems and website (www.impact.co.th) will offer more user-friendly experience and internationally-standardized and will be the platform for sourcing and exchanging venue information among our business partners including international exhibitors and visitors. For customers who prefer online reservation, our tools will facilitate them on booking IMPACT venue by one click. Then we believe both tools would empower us to achieve business goals.”
Besides the website development, IMPACT set up a professional team in charge of online media especially social network such as Facebook and Twitter to reach more customer bases. For people interested in our venue, they can easily subscribe on website or hit the “Like” on facebook, and effortlessly catch up with the latest movements as well as services, facilities, activities and promotions. Currently, IMPACT has over 8,000 members and followers in www.facebook.com/IMPACT and www.twitter.com/IMPACTvenue. So far, this online interactive channel elaborates IMPACT’s “one stop service” concept for its customers.
“Last year, IMPACT was a venue of choice for exhibition and conference organizers from China to host 4 — 5 events. To better serve the ongoing businesses coming from China which will grow tremendously after China-ASEAN Free Trade Agreement is in effect, we have just launched Chinese language website since 1 April 2011, apart from Thai and English, to assist the Chinese-speaking customers in better acknowledge our information. The Chinese-page website has welcomed 649 visitors, 425 of them were directly linked from Yahoo and Google while 490 or 75 percent were connected from outside Thailand (including 340 visitors from Taiwan, 69 from China, 27 from Hong Kong and the rest from other countries.)” added Mr. Paul.
All these developments are part of our business policies based on corporate culture namely “Partnership for Success” with the objective to show our commitment to provide comprehensive and best services to our customers’ successes.
Media contacts:
Jintana Phongpakdee
Communications Director
IMPACT Exhibition Management Co., Ltd.
DID: +66 (0) 2833-5061
Email:
[email protected]