Bangkok--29 Apr--PR ONE Network
Ensystex, the leader in termite control from America and inventor of EXTERRA, the world’s most effective termite control and baiting system, launches its termite damage indemnity plan today.The plan, which is the first of its kind for Thailand, will offer coverage of up to 3 million Baht.Besides its new warranty launch, Ensystex also reveals that the termite control business has been continually growing with and strong competion in 2011.In this regard, it will continue to highlight EXTERRAas the only safe and environmental friendly product that efficiently eliminatesthe entire colonyof all the main economic termite species in Thailand. EXTERRA is fully supported by world class research and the largest technical support team for professional pest control companiesin Thailand.
Mr. Steve Broadbent, Regional Director - Australia, Asia, Africa & Middle East for Ensystex Inc., a leader in termite control from America, discloses today that given its solid success and leading position in the termite control market with the EXTERRA brand, the company has decided to launch its termite damage plan today. The plan, will offer a coverage of up to 3 million Baht, and it is Thailand’s first termite damage warranty, thus reaffirming its leading position in the professional termite control market.
“Our business is well received by the market and growin. More and more customers are turning to EXTERRA, the world’s most effective termite colony elimination system; hence, we believe this indemnity plan will help compliment and enhance our market positioning.”Mr. Broadbent said.
In addition to the launch of its new termite warranty plan, Ensystex will also implement several other marketing strategies, as part of its operational plan in 2011, in order to further stimulate sales growth.As the property market in Thailand is growing in general, this helps expand the termite control market whilst bringing in more competition too.Given the marketing efforts made recently, it is expected that the termite control market would be growing at a rate of 4%.To leverage on this positive momentum, Ensystex plansto aggressively penetrate the Thai market through product and service differentiation, as well as by putting more effort into sales and marketing promotions.In particular, special marketing promotions will be put to the residential and condominium markets,thatwill continue to highlight EXTERRA as the only safe and environmental friendly product that will eliminate the whole colony for all Thailand’s economically important termite species; and show that EXTERRA is a product fully backed up by world class research and quality control systems.
Ensystex provides its professional services through specially trained, Authorized Operators, who are appointed to advise and serve its global customer base.In Thailand, Ensystex’s list of current customers includes Dusit Palace, Bangkok Aviation Fuel Systems, Kamalaya Health Resort, ME Nikkiso Co Ltd — specialist medical equipment and many more.However, given the market growth potential, Ensystex has announced the setting up of its Thailand office to monitor market expansion in the property market group.
Ensystex has researched and developed its own pest control services as well as termite control and baiting system, which will seamlessly respond to the market needs and completely solve the problems, as pests and especially termites pose a major problem and threat for all residential buildings, office buildings, spas, condominiums, apartments, shopping complexes, restaurants, factories and warehouses.Indeed termites do many millions of baht damage each and every year to Thailand’s buildings. Today Ensystex’s products have been widely acknowledged and trusted by customers from all over the world.