Bangkok--4 May--Maxima Consultants
Nine West, American renowned brand kicks off the festivity with announcing the new marketing campaign called "ShoelaborationsTM" in Spring 2011, compliments of emerging French designer Sophie Theallet, in conjunction with Nine West’s Creative Director Fred Allard. The capsule collection, “Sophie Theallet for Nine West” is a stylish parade of shoes, bags and jewelry envisioned with Sophie’s signature French couture characteristic. The inspiration comes from both Sophie’s homes—her native Paris and her current city, New York. Known for her design aesthetic of sweet, feminine details, Sophie brings her mix of French and American culture to the capsule collection that tells the story of Sophie Theallet from Paris Takes a Trip to New York City. The special collection is now available at Nine West Shop at Siam Discovery or Nine West counters at Central Chidlom, Siam Paragon and the Emporium. For details, please call at Tel 02-658-0106-7.
The “Sophie Theallet for Nine West” collection is telling the story of “Sophie from Paris takes a trip to NYC” and include uniquely designed pieces that are Sophie’s take on summer essentials: a ballet flat, a double platform sandal, a raffia wedge, two satchels, as well as a charm necklace and bracelet. Texturally rich, colorful and feminine, the pieces are an expression of Sophie’s design aesthetic and French sensibility.
Nine West Creative Director Fred Allard, who works closely with each collaborator, said: “I love the couture creations Sophie Theallet is so well-known for, and am thrilled to be working alongside a fellow French designer to create this imaginative collection. Our collaboration resulted in utterly chic pieces that will visually transport our customer to the French Riviera and are destined to become the ‘it’ items of the season.”
The “Sophie Theallet for Nine West” collection includes summer-ready pieces ranging from a ballet flat to double platform sandals, wedges and two satchels that are adorned with whimsical stripes and raffia in pink and brown tones. It also includes enchanting charm necklace and bracelet decorated with special French touch like the Eiffel Tower and Sophie’s initial. Texturally rich, colorful and feminine, the pieces are an expression of Sophie’s design aesthetic and sophisticated French flair that fit for Spring.
The key element of the collection is the stripe print, which is one of Sophie’s signature design, as well as a big Spring trend. Sophie says, “I made stripes for the dress that Michelle Obama wore, so stripes to me is not a trend, it’s something that’s part of the Sophie Theallet collection.” Nine West creative director Fred Allard says, “It’s great because stripes are what’s going on in fashion—it’s perfect for now. Michelle can wear these. Every woman can wear as well.”
“A pair of platform-heeled espadrilles with straps and striped ribbon is what a French girl would wear on the Riviera pairing with smart casual as well as semi-formal spring wardrobe," Sophie explains.
The “Sophie Theallet for Nine West” collection is now available in exclusive and limited distribution including China, Hong Kong, Macau, Singapore, Taiwan and Thailand.
For more information, please contact Maxima Consultants
Tel 02-434-8300 Suchinda, Saengnapa, Panadda