Bangkok--4 May--Maxima Consultants
La Perla, the Italian luxury lingerie and beachwear label, recently celebrated the official opening of its first flagship store in Shanghai, in the iconic Peninsula Hotel.
This important milestone into La Perla expansion in Asia reasserts the company’s strategy to penetrate one of the most important Fashion capitals, as attests the second store opening in Shanghai, planned in September in the famous Plaza 66 Shopping Mall.
Bright and spacious, the Boutique reflects the principal codes of La Perla universe, while incorporating the atmosphere of The Peninsula Hotel. The soft cream interior with white accents draws the focus on the Lingerie creations and highlights them in a subtle way. With its sleek black lacquers and lace panels, the La Perla Peninsula Hotel Boutique embodies the brand’s core values such as femininity, minimalist elegance and harmony. It offers a wide range of products for both men and women. Besides the main Lingerie, Swimwear, Ready-to-Wear, Hoisery and Perfume Collections for women, the boutique will have a dedicated section for Men’s Underwear: GrigioPerla and NeroPerla.
In Thailand, La Perla opens two shops at The Emporium and Gaysorn Plaza offering lingerie, beachwear and ready-to-wear for women. For more information, please call La Perla, The Emporium’s 1st Floor at Tel 02-664-8884 or La Perla, Gaysorn Plaza’s 1st Floor at Tel 02-656-1790.
For more information, please contact
Maxima Consultants Company Limited Tel 02-434-8300, 02-434-8547
Suchinda, Saengnapa, Panadda