Bangkok--6 May--STRATEGIC BUSINESS DEVELOPMENT CENTER
As business becomes increasingly competitive and increased growth becomes more difficult to sustain, competition-based approaches to formulate strategy have become less and less effective. Cut throat competition results in nothing but a bloody red ocean as businesses fight for a shrinking pool of profits. Too many companies fail to identify and sustain their competitive advantage by taking a frail point to beat other competitors (i.e. cut the price or create differentiation), then they waste time and huge sums of money in markets that may never give them a worthwhile return on investment while they flounder.
The role of the thinker is to achieve growth through strategic alignment of all parts of the business ‘tribe’, then the traditional management thinking looks at ‘What’, but Blue Ocean Strategy looks for insights of the ‘Why’, ‘How to’ and ‘What If’. Blue Ocean Strategy can be a strategic approach and insight both of internal and external management.
Dr. Dominic Lau’s approach in developing management mindsets and skills aligns the organization direction and implementation effectively and efficiently.
Blue Ocean Strategy thinking for management offers systematically structured and reproducible methodologies and processes in pursuit of innovation thinking. Dr. Dominic Lau will focus mainly on mindset as the Blue Ocean Strategy concept, he explains how to think for management, and what you need to do to maintain effective management in this changing and often fractured market. Integrating this thinking for management characteristics with the concepts and methodologies of Blue Ocean Strategy helps the participants choose to explore the key principles and execute innovatively.
In this program, Dr. Dominic sets out how best to build a case for not only understanding your employees’ needs but to engage them for high performance. You will learn how to build a mindset of “thinking out-of-the-box” with value to reach Blue Ocean innovation in thinking.
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High Performing Leaders, Human Resource Professionals, Learning & Development Professionals, Trainers and Business Coaches, Manager from all levels
Course Outline
1. Awakening and re-mindset
- Out-of-the-box thinking
- PMS Mapping
- Refocus your business on noncustomers
- The three tiers of noncustomer
- The buyer utilities and experiences cycle
2. How to visualize and create the new market space
- Strategy canvas formulation
- The six paths to reconstruct market boundaries
3. Value Innovation
- Breaking the rule of “differentiation or low cost”
- The four actions framework, the ERRC method
- Reformulating strategy canvas
4. Achieving the proposition alignments
- The Value-Profit-People propositions
- The 3-E Process of ‘above and beyond’ performance