Bangkok--9 May--Media Plus Connection
AirAsia Insure announced its support for 18 leading Thai fashion brands participating in one of the world’s most watched fashion events, “BLUEPRINT2011, Fashion Trade Gateway” to be held from 19 — 22 May 2011 at Marina Bay Sands, Singapore, hoping to grow Thai fashion industry and attract more fashion-conscious travelers to Thailand.
Mr. Santisuk Khlongchaiya, Commerce Director, Thai AirAsia, said, “Thai AirAsia is pleased to support leading Thai fashion brands in the BLUEPRINT2011. This is a real window of opportunity opening for Thai brands to leapfrog to the global fashion arena. We believe in Thai fashion brands’ potential and want to support them in their significant development. Through our support, Thai fashion brands and interested persons will enjoy greater convenience in attending the regional fashion event BLUEPRINT 2011. We hope that with our support, Thailand’s fashion industry will grow and gain more reputation in the international arena and soon become a fashion hub that attracts more and more fashion lovers from around the world. Thai AirAsia is ready to support them with convenient and pleasant travel to and from Thailand. We have a worldwide network that covers major cities and with high efficiency. Our AirAsia Insure service also offers all passengers with greater confidence of impressi ve protection. We also hope that the BLUEPRINT2011 will help drive growth in both fashion and travel industries in the region. Our AirAsia Insure is available at www.airasia.com when process the ticket booking and giving our customers greater convenience through various services, such as managing my booking or web-check in portal on the website.”
BLUEPRINT2011 is one of the largest fashion events in the region. From the overwhelming success last year, the event is bigger this year, which is the second year, with 18 leading Thai brands participating in the event. Among the leading Thai fashion brands are SANSHAI, CHAI GOLD LABEL, Tu’i, Bangkok Smith (Jogema / Matina Amanita / Missile / Trimode Accessories), Milin, VICKTEERUT, FRANK, PITCH, DISAYA, The only son, DS, The CRAFT, SAPRANG, PALASAK and APOSTROPHY-'P.
Mr. Supachai Piakaew, President of Krungthai Panich Insurance Co Ltd (KPI), the insurance partner of AirAsia Insure, said, “As a Thai Non-Life Insurance Company, it is our commitment to support Thais to have valuable initiatives activities for Thais in order to increase wealth of our Thai economy and this year we support Thai designers to be on international stage.”
KPI, as a leading non-life insurance company in Thailand, provides varieties of initiative insurance products and has expanded to online channel of services including the AirAsia Insure Project. “We specially designed the travel accident insurance package to match with the customer’ needs. We want to assure our customers to travel happily either leisure or business.”
Supporting Thai brands in the BLUEPRINT2011, especially for their travel insurance, is part of this commitment. Thai brands will enjoy greater confidence and peace of mind with our wide variety of insurance packages, such as On-Time Guarantee that will pay 2,000 Baht once there is more than 2-hour flight delay. Therefore, the designers can focus on their shows and leave their worries behind.”
AirAsia Insure’s support for the fashion event is highly welcomed by Thailand’s fashion brands. Mr. Chai Jiamkittikul, the designer for CHAI GOLD LABEL, said, “We are pleased to see that
leading companies, such as AirAsia and Krungthai Panich Insurance, also see the importance of the fashion industry and lend their hand to support the development of the industry. Our participation in the BLUEPRINT2011 will not only give Thai brands the opportunity to showcase our creativity and potential, but also to meet with and share and learn new ideas with world’s leading designers from across the world. This is a real learning session that will enable Thai designers to develop skills and open their world of design which will result in better works in the future.”
For more information, please contact :
Media Plus Connection (PR Representative — Asia Fashion Exchange2011) Jirapha Rachasuthee / Vassana Meekongkon
T: 02-619-1108 M: 080-268-8228/081-926-6169 l
E:
[email protected]/
[email protected]
AirAsia — Knot , or Wow at
[email protected]
Krungthai Panich Insurance Alternative Business Department
Banthita Suphacam Assistance Vice President
Dr.Suthawan Chirapanda Business Intelligence Director