Bangkok--10 May--Hill & Knowlton
Major changes are happening as local businesses such as Sikarin Hospital realize the benefits of switching to CRM for increased efficiency and productivity
The latest cloud service of Microsoft? Dynamics CRM 2011, which is available both on-premise and Cloud computing versions now provides businesses with a familiar user experience, greater collaboration, streamlined processes and access to real-time data so they can improve their customers’ experiences and effectively compete in the market. Organizations in Thailand can look forward to partner-hosting CRM that guarantees whole new levels of efficiency and productivity.
“Amid current intensified business competition and challenges, the factor for successful business lies in an effective tool to help drive successful business, in terms of efficient strategic planning, sales planning, providing essential information and data for prompt management decisions, all of which will enable businesses to achieve efficient business responses and best services to customers. Moreover, effective marketing campaign development needs a solution that enables businesses to effectively analyze customers’ needs and respond to their demands very well.” said Birathon Kasemsri Na Ayudhaya, Managing Director, Microsoft (Thailand) Limited.
As the leader in business solutions that help businesses and organizations respond to business needs and increase competitiveness through methods such as saving time and cost, Microsoft sees it is essential to offer businesses the appropriate IT solution that will help them manage sales and marketing with real-time essential information. Microsoft has offered Microsoft Dynamics CRM to the market since 2003 and it has been well received worldwide, including Thailand for its real-time data analysis and seamless integration with existing IT systems like Microsoft? Office and Microsoft? Outlook.
More than 11,500 customers and 400 partners have used Microsoft Dynamics CRM 2011 as part of the beta program, including customers who have switched from competing solutions. In Thailand, the health care service provider Sikarin Hospital, owned and operated by Sikarin Public Company, is an example of one such customer being the first in the nation to switch to CRM. The company has chosen the latest version of Microsoft Dynamics 2011 for its HIS (Hospital Information System), which processes all internal and external work such as contacts with insurance companies and data of patients. Microsoft Dynamics CRM 2011 can provide a more resourceful system of organization by reducing waste as it replaces the previous manual system which requires a lot of redundant paperwork. Implementation of the new system is in the works for Sikarin Hospital, which will soon be able to serve their customers more efficiently than ever before.
“Being a healthcare provider with a considerable number of employees and patients, we needed a CRM system that could help organize data and information on a large scale - a need that we believe can thoroughly be addressed by Microsoft Dynamics CRM. We look forward to becoming more resourceful as CRM can help reduce waste by replacing our previous manual system which used a lot of redundant paperwork. We hope that by using the new service, we will see a difference in how our hospital is run, and we are expecting more smoothness and efficiency”, said Mr. Surasak Suttamas, Administrative Director, Sikarin Public Company Limited.
“Cloud services will be the key solution for businesses in Thailand and beyond,” said Birathon Kasemsri Na Ayudhaya, Managing Director, Microsoft (Thailand) Limited. “In the past 5 years, we have helped large and mid-sized companies enhance their business management systems, which in turn strengthen their relationships with their customers. Hence, we are well positioned and ready to help more companies accelerate further through using Cloud products and services, and are proud to be the partner of choice for such a prominent Microsoft Dynamics CRM customer in Thailand.”
Since its global launch on January 17, 2011 customers have been able to access Microsoft Dynamics CRM Online in 40 markets and 41 languages, including Thai, as well as sign up for a free trial at http://crm.dynamics.com. The on-premises version, Microsoft Dynamics CRM 2011 was globally available on February 16, 2011. Since its launch, Microsoft Dynamics CRM has enjoyed a significant 7% increase in revenue, proving to be one of Microsoft’s key products.
The revolutionary Microsoft Dynamics CRM Online is available to customers in Thailand through various Microsoft partners, including Datapro Computer Systems which is handling the implementation of the Microsoft Dynamics CRM 2011 system for Sikarin Hospital. For more information on Microsoft partners please refer to the following link: http://www.microsoft.com/thailand/partnerfinder/business_solution.aspx.