Bangkok--12 May--Aziam Burson-Marsteller
True Life+ Collaborates With Krungsri GroupTo Offer The Best Value to all credit cardholdersunder Krungsri Group WITH 3 special benefits: Free installation worth 1,200 Baht + 2 months free watching and calling + 120 minutes Free Calls on True Move
Enjoy Watching Up To 240 Channels and get Free Calls worth up to 399 Baht on True Move
TrueLife+, the first and only integrated convergence service offering that combines True Group core services for all lifestyles, has joined together with Krungsri Group to offer the best value to all its credit cardholders including Krungsri credit cards, Krungsri First Choice cards, Central and Robinson credit cards and Tesco VISA cards. By simply applying for TrueLife Freeview package, Krungsri Group credit cardholders will get 3 special benefits including free installation worth 1,200 Baht, 2 months free watching+calling and additional 120 minutes free voice call on TrueMove. This unbeatable combination enables customers to enjoy calls on the TrueMove network and watch quality programs on 240 channels via a new satellite dish and set top box. This special privilege is available from today until August 31, 2011.
Mr. Ariya Banomyong, Chief Commercial Officer, Convergence, True Corporation Plc said, “This collaboration between TrueLife+ and Krungsri Group reinforces True Group’s convergence strategy and customer segmentation while perfectly fulfilling the lifestyle needs of Krungsri Group credit card customers. As Krungsri is one of the largest banks to offer fully-integrated financial products and services, the TrueLife FreeView package is the perfect opportunity for Krungsri Group credit cardholders to enjoy watching a wide variety of knowledge and entertainment programs from TrueVisions including movies, TV series, music, sports, documentaries and variety shows, as well as the added benefit of phone calls on TrueMove’s quality mobile network.”
Mr. Philip Tan, Head of Consumer Finance, Krungsri Group said “Krungsri Group is always looking for partnership opportunities to deliver best offers and value to customers. Krungsri Group is pleased to partner with TrueLife+ and believes this partnership will provide the best value and convenience for our joint customers. True’s convergence strategy aligns very well with our strategy to create simplicity for customers while at the same time giving them benefits and enhancing their lifestyles with our credit card products. These services from True compliment our objectives."
Mr. Ariya added that this collaboration with Krungsri Group offers the best value to all branded credit cardholders under Krungsri Group. Customers who apply for any TrueLife Freeview package will get:
A new satellite equipment set comprises satellite dish and set top box. The larger satellite dish enables customers to watch various TV channels both from KU Band and C Band while delivering clear signals even in bad weather. The compact set top box is able to convert signals from all frequencies clearly and seperated it transformer out of the box to reduce heat, provide longer usability and more stability.
240 channels including 54 channels from TrueVisions and 186 Free-to-Air channels. With variety of channels provided, all family members can choose their various channels to suit their lifestyles: 16 movies channels, 7 sports channels, 18 music channels, 5 cartoon channels and more than 20 international and local news channels as well as documentaries and variety channels.
TrueLife Freeview packages can be chosen from:
*calls are charged at 1.25 Baht per minute for calls to all networks. While additional free call bonus minutes will be allocated 40 minutes each for the first 3 billing cycles
All branded credit cardholders under Krungsri Group will get 3 extra benefits including free installation worth 1,200 Baht, 2 months free watching and calling, and additional calling bonus of 120 minutes from TrueMove (free calling bonus 40 minutes each for the first 3 billing cycles) when applying for any TrueLife Freeview packages for 18 months and paying the monthly fee through credit card direct debit or through Krungsri First Choice Card monthly installments. Krungsri Group has established a call center 02 627 6333 for direct debit applications via telephone with immediate response on approval status and installation service direct to the home. This special offer is available from now until August 31, 2011.
For more information, please contact (media enquiries only):
Corporate Communications and Marketing PR - True Group
Email:
[email protected]
Aziam Burson-Marsteller
Jaruwan Vorarakthananune
Tel:+66 (0) 22529871-7
Email:
[email protected]