Bangkok--12 May--Total Quality PR
Etihad Airways, the national airline of the United Arab Emirates, has launched new amenity kits for male and female passengers travelling in Diamond First class on flights between Abu Dhabi and the following destinations: London, Paris, Geneva, Sydney and Melbourne. The new kits will be introduced progressively over the coming weeks.
The new amenity kits include:
- for women, a fashionable black cosmetic purse detailed with exclusive crystals by Swarovski and products from luxury brand La Prairie such as moisturiser, hand cream and lip balm; and
- for men, an exclusive black leather cufflink box with quality amenities, such as a shaving kit with Schick Xtreme 3 razor and shaving cream.
Additional items include a toothbrush and toothpaste, ear plugs, socks and eyeshades.
The amenity kits are designed primarily to enhance the in-flight experience on long-haul flights, though design, style and function were also key considerations. This is a first-time airline amenity kit collaboration for Swarovski, which is responsible for the design of the female cosmetic purse, an attractive, custom design intended for further post-flight use.
Lee Shave, Etihad Airways’ Vice President Product and Services, said: “In our market research, we found that very few airlines are developing product suited to the needs of female travellers, so we created these separate amenity product lines to suit to the specific tastes of both our male and female guests.
“The kits are complemented by high-quality tailored male and female loungewear, an offering exclusive to Etihad Airways Diamond First class passengers. These offerings have been recognised as the best in the industry by prestigious accolades such as the recently awarded World’s Leading First Class by the World Travel Awards.”
For more information contact
Parisa Chayakula/Maetavarin Maneekulpan
Total Quality PR (Thailand) Co., Ltd
Tel. 02 260 5820 ext.113/115 Fax 02 260 5847 — 8 E-mail:
[email protected]