Bangkok--13 May--People Media
Kodak revolutionizes the digital printing market, introducing its Kodak Digital Printing Solution to cope with traditional offset printing problems. With this new printing solution, an original printing alternative is offered to provide various contents, reduce printing process, cut costs, fascinate target groups, and yield profits to businesses. Kodak plans to expand its investment in the Asia-Pacific region, believing firmly that Kodak Digital Printing business will help boost 40% of its revenue.
Mr.Lois Lebegue, Vice President of Sales, Consumer and Commercial Groups, Asia Pacific Region, Eastman Kodak Company, talked about Kodak's penetration on technologies of printing development, believing all printing limits in the traditional offset printing system will be removed. With Kodak Digital Printing, particular customers' needs to print out various contents will be met. As a market leader in digital printing industry, Kodak has developed products to serve consumers' needs. Printing business is emphasized as Kodak realizes the importance of developing printing jobs to considerably yield income to Kodak business partners and provide them with quality printing so as to better compete with their rivals in the future.
Kodak Digital Printing has so many good points such as quality printing, reasonable price, fast printing as well as various contents printing. It can deal with printing jobs like coupons and barcodes. Also, pictures, maps, etc., can be added to serve particular groups. All cannot be done in the offset printing system. It is proved that digital printing system will help users cut costs such as ink, chemicals and paper. With Kodak Digital Printing, the printing process will be less complicated. Printing businesses will be able to better compete with online media coming on strong. Therefore, Kodak Digital Printing is a new choice for consumers seeking various contents and to better serve consumers' needs. Digital printing technology plays an important role in determining the future printing world.
Kodak's businesses can be divided into three parts: movie film, products for consumers and commercial printing. Its movie film business has a market share of 15 percent whereas products for consumers business has 35 percent of market share, covering digital camera, retail printing and movie film business. The commercial printing business encompasses all one-stop digital printers and printing solutions, with about 50 percent of market share. Kodak expects its total business growth in the Asia-Pacific region will be more than 20 percent. It also expects the commercial printing business will be with 20-25 percent of growth while products for consumers business 5-10 percent of growth.
Kodak focuses on Asia-Pacific investment because the region has the fastest growth. The region is also potential and ready for new technologies. Kodak invests production, distribution, software and service center in the region. It now opens its digital printer plant in Xiamen, China, and will open a service center in Singapore soon. We believe Thailand is a significant and promising market in the Southeast Asia due to increasing demand in new printing technologies. We expects Kodak's revenue in the Asia-Pacific region will increase 40% as well.
Mr. Guy Forester, General Manager of CN Group Cumbrian UK, a media business, who applied Kodak Imprinting Solution for the Prosper Imprint Head S20 model to media business development, said that Prosper Imprint Head S20 much helped develop our media business. We were a media company producing media in the traditional offset system and the first to bring Kodak's printing technologies into use since the Internet media outdo printing media a lot in terms of advertising revenue. Therefore, our printing share dropped 6-10 percent.
As a result, we had to make advertising in printing media more interesting, selecting Kodak's Imprinting Solution to make printing jobs unique and attractive. Moreover, this solution helps cut costs in terms of plate or ink changing.
Mr. Forester added that his company has been in the media business for about 200 years, running five newspapers ,radio stations including international magazines, and others. These media have different contents. Kodak’s Imprinting Solution helps him offer quality, fast and accurate printing. As a result, his media business moves forward and is a success”.
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