Bangkok--19 May--Tesco Lotus
Jasmine rice, cooking oil, big dairy brands and favourite products are up to 27% cheaper than regular daily prices, and are guaranteed to offer the cheapest prices everyday
Tesco Lotus continues to reinforce its price innovation campaign by helping customers get more value for money in the current economy, with inflation currently running at 4 percent. The second Roll Back campaign of the year aims to help Thai families save even more on the products they regularly consume and spend less on their favourite everyday big name brands.
From now until 13 July, Tesco Lotus will once again roll back prices on more than 300 high-turnover products such as jasmine rice, cooking oil, carbonated soft drinks, fish sauce, coffee, instant noodles, chocolate drinks, fruit juice, detergent and pet foods. For the first time ever, imported red grapes will be reduced, as well as prices of top brands such as Coke, Nescafe and Ovaltine. Jasmine rice will continue to be a mainstay of the Roll Back campaign, with prices reduced by 27%. Prices of Ovaltine, Thai Danish, and Dutch Mill, important for school age children, will be reduced by up to 15%.
Roll Back has kept prices low for Thai families for nine consecutive years, with more than 2,500 million baht invested to date. This year’s second Roll Back is part of the 800 million baht budgeted for price promotion investment.
Roll Back products have been carefully selected from the spending of Clubcard members, with data collected from over 35 million transactions every month. Tesco Lotus can accurately identify the products and offer what will truly benefit customers.
“At Tesco Lotus we constantly try to be first for customers and we always offer our customers what they need. Clubcard is a key tool to understanding our customers more in terms of product prices and their preferences. Knowing what they want enables us to serve them even better. Big name brands rolled back in price this time around is part of our continued effort to help Thai families save money every day. Sending children back to school is always an expensive period and we are confident that these extra low prices, especially on rice and dairy products, will give a helping hand to families over the next two months”, said Mr. Kurt Kamp, Chief Marketing Officer of Tesco Lotus.
Examples of most shopped and popular brand products from the latest Roll Back campaign include:
Roll Back Items Every Day Low Price (Baht) Roll Back Price (Baht) % Lower in Price
TESCO PALM OIL 1 LT. 46.50 44.50 4.3%
COKE 1.5 LT. 26 24 7.7%
TIPAROS(PET) FISH SAUCE 500CC. 19.50 17 12.8%
WAI WAI INSTANT NOODLE 1x10 49 47 4.1%
OVALTINE UHT MALT CHOCOLATE 180 ML.x4 43.50 41 5.7%
TESCO JASMINE RICE 100% 5 KG. 189 157 17.0%
MALI GOLD SWEETENED NON DAIRY CREAMER 38 20.50 18.50 9.8%
FINE LINE FABRIC STARCH PINK 1000 ML. 22.50 19 15.6%
YOMOST YOGURT UHT MIXED FRUIT JUICE 180 ML x 4 30 28 6.7%
TESCO WHITE RICE 5KG 129 94 27.1%
SUNSWEET PRUNE JUICE 169 139 17.8%
PAO DETERGENT 60 49 18.3%
PEDIGREE DOG FOOD 48 39 18.8%
NESCAFE PROTECT 100G. 75 69 8.0%
THAI DENMARK UHT 125 x 6 37.50 35.50 5.3%
DUTCHMILL MIXED FRUIT 180 x 4 419 401 4.3%
ANLENE FRUIT FLAVOR 180G x 4 42 40 4.8%
VITAMILK SOY MILK WITH CORN 29.50 25 15.3%
RED GRAPE 8.2 KG. 25 MM./KG. 149 95 36.2%
Customers can shop for these products and other Roll Back items at any Tesco Lotus store nationwide. Clubcard members can also collect points on all Rolled Back items, rewarded by a further cash discount and coupons mailed to them every quarter on their favourite products. Tesco Silver and Gold Visa Card holders will get 2% cash back on every purchase, while Tesco Platinum Visa Card holders will earn 3%.