Bangkok--20 May--Maxima Consultants
aviance, premium beauty solution by Unilever Thai Trading Limited introduces ‘aviance Men’s Solutions’, the first-ever skin care products with DOUBLE Action innovation, specially formulated to meet the needs of all men’s skin types. The line, which is positioned as ‘look good and live life to the Max!’ designed to work best for men with a busy lifestyle. As its first double action formula, the company expects the 20% increase of the men’s sales volume.
Mrs.Suchada Theeravachirakul, managing director — aviance, a luxury division of Unilever Thai Trading Limited said ‘today men are becoming increasingly aware of the importance of maintaining their personal appearance, they decide to invest more money for their greater confidence and success. The men’s skin care products line has emerged to the grooming industry with a growth of 10%-15% annually. Since the study has shown that men prefer quick, easy treatments and convenience instead of the complicated routines application, aviance develops this line with double action formula to meet the market’s need. Male consumers will get the most benefits and pleasant experience with one item. Furthermore, over half of our members in the multi-channel business are males, we will surely be able to reach the male consumers and assess opportunities in the men’s market. Men skin care is still a growing trend not only about looking better or feel younger, but also about being relevant to their better lifestyle.’
The aviance Men’s Solutions, Double Action formula feature aviance Face Wash + Shaving Cream and aviance Day + Night Moisturizer for normal skin and oily skin. The aviance Face Wash + Shaving Cream Double Action is customized formulation with mulberry extracts to deliver brightening and radiant skin. The product is combined with Crodasinic TMfor effective remove dirt and excessive oil while provide excellent foaming and luxurious lather. It leaves skin moisturizing, smooth and velvety feel without tightness to skin. The aviance Day + Night Moisturizer for oily skin with Polytrap to achieve better sebum absorption and gives skin an anti-shine look. The aviance Day + Night Moisturizer for normal skin with Vitanol deliver significant anti-wrinkle effect and improve cell renewal.
The aviance Men’s Solutions Double Action is now available at aviance business associates or aviance shops nationwide. For more details, please contact aviance call center Tel 0-2554-2655 or www.aviancethailand.com.
aviance Launches Men’s Line with DoubleAction! Mrs.Suchada Theeravachirakul, managing
director — aviance, a luxury division of Unilever Thai Trading Limited
For more information, please contact
Maxima Consultants Company Limited Tel 02-434-8300, 02-434-8547
Suchinda, Saengnapa, Alisa