Bangkok--25 May--Verve
Unveiling New Promotion to Cater Health-Conscious Consumers with Confidence to Grow by 10%
Amway Thailand continues support better quality of life for consumers. Recently, the company has announced double-bill success of its “eSpring” water treatment with 7% sales growth over the first quarter of the year as a result of consumers’ more health-conscious trend. The excellent product also emphasized its world-class quality by receiving the “Best Practices Award 2010” from “Frost & Sullivan” Asia Pacific. To commemorate such occasion, Amway Thailand introduces new promotion, with every purchase of “eSpring” water treatment, get more one free set of activated carbon filter and an ultraviolet light bulb. The company is confident that the “eSpring” brand will pocket 10% sales growth this year.
Mr. Kittawat Ritteerawee, General Manager of Amway (Thailand) Limited, reveals, “Consumers in the present days have become more aware of health by taking care of their nutrition, drinking water, air and livelihood in general. This has continued driving the sales growth of health-conscious product groups both in the domestic and international markets. In 2010, Amway worldwide has a net income from the sales of eSpring water treatment, Atmosphere air treatment, iCook cookware and Amway Queen cookware altogether as high as USD.1 billion. In Thailand, the eSpring water treatment has been a very successful product in the past quarter of 2011 (January — March, 2011) with 7% sales growth of that of the same time last year in 2010. We expect to see around 10% growth of this brand by the end of this year.
Mr. Kittawat continues, “Recently, ‘eSpring’ water treatment has emphasized its world-class quality by receiving the “Best Practices Award 2010” from “Frost & Sullivan” Asia Pacific. This award is one out of nine awards to be bestowed by Frost & Sullivan for organizations that demonstrate outstanding work in each discipline. Amway, as a manufacturer of high-quality water treatment was honored to receive such praiseworthy award.
“Amway has been known as the leader of innovation for water treatment for over 27 years. We have already sold over 5 million units of water treatment around the globe, making ‘eSpring’ the world’s largest-selling brand of kitchen water treatment systems*. Amway has guarantees its expertise in the research and development of water treatment systems by registering over 330 patents globally during the past 20 years of the company’s committed R&D procedure. This is another factor to push forward Amway’s fame and trust that leads to the honorable receiving of Frost & Sullivan Award this time,” Mr. Kittawat says.
Mr. Kittawat adds, “As a trigger for the market and to return benefits to our customers, Amway Thailand has launched a new promotional campaign. With every purchase of ‘eSpring’ water treatment, get more one free set of activated carbon filter and an ultraviolet light bulb. Alternatively, the customers can choose to get a chance for the 0% installment service for the maximum period of 10 months when purchase the unit by a participating credit card. The promotion starts today until June 15th, 2011 or until the stock runs out.
“Amway strives to continually create quality products for consumers. We believe that the product’s quality and the answering to health-conscious trend provided by our brand will help drive the growth of ‘eSpring’ water treatment this year,” Mr. Kittawat concludes.
* Based on a Verify Markets study of 2009 global sales
For further information, please contact Verve:
Woraya Maneewan (Petch) Tel. 0-2204-8229
Pornchanan Mongkolkul (Gift) Tel. 0-2204-8223