BITEC retains its positioning of most preferred venue for International Trade Exhibition; top ASEAN’s leading organizers line up for contract signing & Reed Tradex is ready to sign multi-year contract

ข่าวทั่วไป Friday May 27, 2011 13:52 —PRESS RELEASE LOCAL

Bangkok--27 May--BITEC Bangkok Trade Exhibition and Convention Centre (BITEC) is regaining its strength, top ASEAN’s leading organisers line up for contract signing. Moreover, BITEC invested 350 million baht to construct Welcome Hall and Walkway which will be connected Sukumvit Road to hall and support business expansion for international exhibition and B2B.Recently, Reed Tradex had signed Multi-Year Contract with BITEC for three year in advance with the year 2011-2013 and will organise a forthcoming trade exhibition in ASEAN “Manufacturing Expo” which is the one of Thailand’s largest Manufacturing & Supporting Industries Event. Ms. Panittha Buri - Director of Marketing and Sales, Bangkok International Trade Exhibition and Convention Centre said “From early of 2011, BITEC gets confirmation from top ASEAN’s leading organizers on Multi-Year Contract in organizing for three years in advance. We recently had signed Multi-Year Contract with Reed Tradex Coompany Limited for three year in advance with the year of 2011-2013. They prepare to arrange Manufacturing Expo, the one of Thailand’s largest Manufacturing & Supporting Industries Event and also is the best partner to always choose BITEC as the location to host events since 14 years that BITEC founded. Since BITEC opened its doors in September 1997, we remain our positioning as the most preferred venue for International Trade Exhibition in Asia Pacific Region. BITEC is always selected to organise big events because it’s close proximity to the Suvarnabhumi International Airport and save visitors a lot of time by visiting exhibitions held at BITEC immediately after they alighted from the airport. Additionally, BITEC’s excellent road networks conveniently connect to Chachoengsao and the Eastern Seaboard together with more thousands of factories. However, BITEC’s success does not come overnight. We carefully deliver the same superb quality results, to guarantee clients and visitor’s satisfaction every time. We know how business runs, concentrate in every single touch point to ensure a worry and hassle-free event, that is our sales strategic. Also, we attempt to push forward to the world standard that we are voted one of five the best International trade and exhibition in Asia Pacific Region. The opening of the extension to the Bangkok Mass Transit, BTS skytrain- Sukhumvit line (Onnut-Barings) in this coming August will be a key factor to consider on the expansion investment plan. We are building Welcome Hall and Walkway at cost of 350 million baht from Sukhumvit Road near the Bangna stations to BITEC which will be completed in this year. It will make more convenient for exhibitors and visitors to access BITEC from Sukhumvit Road. We assume to increase 15% in number of event organizing at BITEC. Meanwhile, we also have a renovation plan at cost of 400 million baht for the Exhibition Hall and Grand Hall, which will be start in 2012 onward. Ms. Panittha revealed “The Multi-Year Contract between Reed Tradex and BITEC is a proven point that we can keep our promise in retaining our positioning as “a strategic partner” in order to maximize the benefit to our key clients who stay with us for 14 years and to continue another three years contract accordingly. BITEC has more facilities including location, infrastructure, professional team and experience to organise many kind of events. BITEC is proudly to be part of an evolvement of MICE industry in Thailand”. Mr. Duangdej Yuaikwarmdee - Deputy Managing Director, Reed Tradex said “Reed Tradex, top ASEAN’s leading organiser, recently considered to sign Multi-Year Contract with BITEC for the year of 2011-2013 because we are going to organise Manufacturing Expo, the one of Thailand’s largest Manufacturing & Supporting Industries Event which will be held in every June, 2011, 2012 and 2013 for automotive industry, electronics and industrial parts. Also, we will use full area at BITEC in all events to guarantee the confidence of exhibitors and visitors on the expansion of ongoing events. In the past year, it was grown up 30% and took full exhibition space of BITEC as well as 25% for the advance booking area in 2012. Manufacturing Expo is the ASEAN no. 1 trade show of Thailand’s Largest Manufacturing and Supporting Industries Events. This event responds the manufacturing industry by 70% for the automotive industry and automotive parts that are the most important industry in Thailand. The other 30% have comprehensive and responsive manufacturing for other industries such as Plastics and Packaging in the electronics industry. It is also the ASEAN Plus event for ASEAN countries and other countries such as China, India and Sri Lanka. BITEC is an advantage venue that is an appropriate for the Manufacturing Expo, especially in terms of it’s east location. It’s close and convenient location for travelling support of manufacturers in the automotive and auto parts industries. Most of factories are located in the east of Thailand such as Chon Buri and Rayong provinces. Also, BITEC has complete infrastructure and accessibility because it’s close to the main express way on top of this, it is able to accommodate exhibition of heavy machinery and technology. Additionally, the electrical and pressure machine are available for machineries to be displayed. Mr. Duangdej revealed, “Manufacturing Expo will be contributed to preparation and strengthen the industrialists and manufacturers in Thailand and ASEAN countries in various fields including business networking or match making for buyers and sellers in various industries at the appropriate location and environment for business negotiations. Technology Platform, a showcase of latest machinery and technology. Forum for information-sharing through meetings and wide range of topics and expertise seminars. All platforms will help industrialists and manufacturers to update the direction of market and industry trends.” MEDIA CONTACT: Bangkok International Trade & Exhibition Centre (BITEC), Corporate Communications Department Duangporn Buppannachat, Corporate Communications Executive or Phakhamon Parsawat, Corporate Communications Executive 88 Bangna-Trad (Km. 1), Bangna, Bangkok 10260, THAILAND. Tel: 02-749-3939 ext. 3146, 2189 Fax: 02-749-3949 E-mail: [email protected] Website: www.bitec.co.th

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