Bangkok--27 May--LG-One
New LG Optimus Black Delivers Breakthrough NOVA Display Technology in the World’s Lightest Smartphone
LG Electronics (Thailand) announced today it will unveil a new Android smartphone, the LG Optimus Black. Providing users with a dramatically brighter 4-inch NOVA display in the world’s lightest 109 gram smartphone, LG Optimus Black creates a one-of-a-kind user experience unlike anything seen before.
Mr. Somsak Athisaitrakul, Product Group Head of Mobile Communications, LG Electronics (Thailand) said, “LG is proud to offer innovative mobile devices to suit the diverse tastes of our customers. This is demonstrated by the success of the LG Optimus One, which hit a million sales worldwide within just 40 days of its initial launch, and the Optimus 2X, the world’s first smartphone with a dual-core processor ensuring speedy performance for a more vivid and exciting mobile experience. Today we are proud to announce the launch of the LG Optimus Black, offering the world’s brightest NOVA display and the world’s lightest design. This device reflects our core strengths of advanced technology, in both display and design, and we expect the device to play a key role in the Thai mobile market.”
Available for the first time in the mobile market, the LG Optimus Black’s NOVA display is designed to be the brightest, clearest and most readable among mobile screens with 700 nits of brightness for optimal visibility. The LG Optimus Black provides users with an easier and more natural experience with higher levels of brightness and pure white tones that deliver true black and white colors for ideal handset viewing. The NOVA technology featured on the LG Optimus Black also enables users to maintain visibility whether indoors or under strong sunlight.
In addition to greater luminosity, the NOVA display on the LG Optimus Black also radically reduces power consumption by 50 per cent during general indoor use compared to a conventional LCD display. Similarly, NOVA consumes half as much power as AMOLED to display a full white screen, the most frequently used color scheme for web browsing. Combined with the 1500 mAh battery of the LG Optimus Black, users will have more than enough power for their daily needs, even at maximum brightness settings.
Making a strong visual statement, the LG Optimus Black weighs only 109g and offers sleek lines and smooth edges that improve grip. Unique to the LG Optimus Black, the flush and flawless finish of the front display is achieved by innovatively hiding the Invisible Receiver behind the edges of the phone.
The LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, which can be used for taking calls, entering camera mode, or enjoying music. The LG Optimus Black also introduces the world’s first Wi-Fi Direct? for high-quality data transfer between mobile devices, which is 10 times faster than Bluetooth 2.1. The handset also adopts the world’s first 2MP front-facing camera, allowing users to utilize video telephony functions of higher quality after upgrading to Android’s Gingerbread.
The LG Optimus Black will be officially available at the Thailand Mobile Expo 2011 Hi-End, from June 2-5, at Queen Sirikit National Convention Center, and is priced at 13,900 baht (including a free 2GB micro SD card). For further information, please visit www.lg.com/th or call the LG Service Center at 02-878-5757 or toll-free on 1-800-545454.
Key Specifications:
? 4-inch NOVA Display (700 nits brightness)
? Dimensions:122 x 64 x 9.2mm
? Weight: 109g
? 1GHz processor (Texas Instruments OMAP3)
? Wi-Fi Direct?
? 5MP Rear Camera / 2MP Front Facing Camera
? Gesture UI powered by Gyro-sensor
? 2GB Internal Memory and Micro SD up to 32GB
? 1,500 mAh Battery
Media Contacts:
Suphada Chaiwong or Napat Kanlayakrit
LG-One Thailand
Phone: 0-2252-4166 (Ext. 112, 102)
Email:
[email protected]