Bangkok--30 May--Grayling (Thailand)
ZESPRI International Limited launched its 2011 season with the goal of doubling consumption of its unique ZESPRI? GOLD Kiwifruit in Thailand.
To reach its ambitious target for 2011, ZESPRI aims to highlight the fruit as a nutritional powerhouse which it believes should become an everyday source of key vitamins for many Thai families.
ZESPRI has also sought the assistance of famous registered dietitian and nutrition consultant, Ajarn. Sallaya Kongsomboonvech, and celebrity film star Khun Ice, Apisada Kruerkongka, Famous Actress from Dok Som Si Thong as well as Khun Boy, Pakorn Chatbarirak, the famous celebrity to join the launch and help spread the word.
According to Ms. Judy Lee, Regional Marketing Manager- Southeast/South Asia, ZESPRI International Limited, the fruit is a natural winner for Thais looking to increase healthy food in their diet.
“Many Thais are aware of kiwifruit, especially green kiwifruit as it has been in the market for many years," said Ms Lee.
“Sales of ZESPRI have increased by more than 130% over the last two seasons and we are keen to lift our sales again in 2011.”
“This year we will be making a special effort to tell Thai consumers about our ZESPRI? GOLD Kiwifruit, because it is sweeter, has a unique tropical taste and is a powerhouse of nutrition. ZESPRI? GOLD Kiwifruit is already very popular in other parts of Asia, particularly Japan and Korea, and we believe that more Thais will also enjoy the fruit when they have a chance to taste it.”
“Many people are still unsure of how to eat the fruit, but actually it is quite simple - just cut the fruit in half and scoop the fruit away from the outside skin with a small spoon.”
Ms Lee said ZESPRI’s campaign this year will place particular emphasis on educating people about the easiest way to eat the superfruit and also highlight its distinctive nutritional advantages.
“We will have more in-store sampling than ever before, with our product teams helping people taste and learn about the fruit. We will also continue with our retailer training programme we began two years ago, which has already enjoyed considerable success. Through these initiatives we hope to encourage people to eat the fruit as part of a healthy lifestyle.”
Ms Lee said gaining the endorsement of Ajarn. Sallaya Kongsomboonvech was a major breakthrough for ZESPRI? GOLD Kiwifruit this year.
“We understand that many people want reassurance about the claims made for food, so there is no better way to demonstrate this, than to have a trusted representative like Ajarn. Sallaya speaks directly about her experience and knowledge of ZESPRI? GOLD Kiwifruit.”
“ZESPRI? Kiwifruit is one of the most nutrient dense of all popular fruits,” said Ajarn. Sallaya Kongsomboonvech.
“Just one ZESPRI? GOLD kiwifruit contains more vitamin C than two oranges, as much potassium as a banana, and more fiber than one and a half papaya but each two-piece serving has only 80 calories. It also has a pack of vitamin E and folate for people in every age.”
“Vitamin C is an amazing nutrient which helps boost the body’s immune system and fights against allergies. Vitamin C also contributes to normal collagen formation for healthy skin and blood vessels and reduces inflammation. Moreover, kiwifruit is a great low fat natural source of Vitamin E — a powerful antioxidant - which helps maintain healthy skin by eliminating harmful free radicals, lower cholesterol, thin the blood, as well as and reduce risk of cancer, heart disease and strokes.”
“Daily consumption of only two ZESPRI? GOLD Kiwifruit will give your body a natural advantage and is suitable for people of every age. “ZESPRI? GOLD Kiwifruit is also rich in folate which is important to the formation of red blood cells. If you don't have enough red blood cells, the tissues and organs of your body may not be getting enough oxygen and this can lead to symptoms of anemia. Folate is also a vital nutrient for before and during pregnancy. Not only does it prevent neural defects in babies it also boosts brain and cognitive development in children.”
“Additionally, there are no weight gain worries for ladies with its low glycemic index and low fat content. ZESPRI? GOLD Kiwifruit is a powerful addition to any weight-conscious diet as well as being diabetes friendly. It also helps reduce risk of heart disease.” Ajarn. Sallaya said.
ZESPRI? GOLD Kiwifruit is now available in all leading supermarkets including Central Food Hall, Tops Supermarket, Makro, Gourmet Market, Home Fresh Mart, Tesco Lotus, Carrefour, Big C, Foodland, Jusco, Max Valu, UFM Fuji, Golden Place and Villa Market. It is also available only 6 months from May to October.
For more information, please contact
Grayling (Thailand) Co., Ltd.
Pimpailin Teeraleela and Nannapat Sukpreedee
Tel: 02-635-7151-2 Fax: 02-635-7155
Email:
[email protected] and
[email protected]