Bangkok--8 Jun--The Executive Alliance
Enjoy Early Bird before 23 May 2011 & Group Discount2011 EVENT MARKETING & SPONSORSHIP STRATEGIES IN NEW MEDIA REALTIES22-23 June 2011 at Sheraton Grande Sukhumvit, BangkokThe Forum will be in THAI.
To the new paradigm of media evolution and product/ corporate brand tie in, it is a strategic marketing and media planning to empower and reinforce your products and brands through event marketing & sponsorship strategies. The evolvement of new media and bloggers could become the main influencer in the socieity for words of mouth, buzz marketing while TV product/ brand tie in could be more powerful for attracting your brand to the eyes of public. "Event Marketing & Sponsorship Strategies 2011" is convened for gathering top marketing leaders, professional and management to share the successful work experience for target audiences, reveal real showcases on latest event innovation & proven strategies used to effectively lead & position your events & sponsorship for maximum revenues and brand reputation in 2011
KEY CONFERENCE TOPICS & REAL SHOWCASES :
* Driving Force of Social Media Towards Event Marketing & Sponsorship Trends Changes and Development in 2011
* Latest Consumer Insights, Segmentation Strategies and Lifestyles Trends and Strategies to Effectively Develop Event Marketing & Sponsorship Campaigns Successfully
* SME ตีแตก: ฺีBuilding Effective Branded Content Strategy to Create Event Identity Linking to Your Brands & Products (SME TEE-TAK with Workpoint Entertainment)
* The Wave of Buzz Marketing, Words of Mouth, Influencer Marketing in Online & Offline through Creating and Executig Creative Event Marketing Campaigns and Gimmicks
* Building CRM Strategies from Event Marketing & Roadshow Strategies to Drive Customer Experience for More Engagement & Retention
* Shaping Success of Event Marketing Promotion through Below the Line Marketing Strategies
* Driving Public Recognition and Talk of the Town through Corporate Brand Tie in into TV Game Show with "ZENSE Entertainment"
* Emerging Sponsorship Opportunities and Techniques in Selecting, Planning and Executing the Right Sources for Funding and Investment
LEADING MARKETING PROFESSIONALS IN THE FORUM:
Mr. Pakorn Partanapat
Executive Vice President, SMES
KASIKORNBANK PUBLIC CO LTD
Ms. Soungsuda Manasboonperpoon
General Manager, Marketing Communications
THAI YAMAHA MOTOR CO LTD
Mr. Narute Jiensnong
Head of Paragon & IMAX
MAJOR CINEPLEX PUBLIC CO LTD
Ms. Panitda Khlaimanee
Co-Managing Director
CM ORGANIZER PUBLIC CO LTD
Dr. Nattakit Tangpoonsinthana
Executive Vice President, Marketing
CENTRAL PATTANA PUBLIC CO LTD
Mr. Varavuth Jentanakul or Representative
Managing Director
ZENSE ENTERTAINMENT
Mr. Pawoot Pongvitayapanu
Managing Director
TARAD DOT COM
Ms. Pathamawan Sathaporn
Head of Business Planning
MINDSHARE
Further Information and Reservation:
Marketing Team
The Executive Alliance Co Ltd
Tel: 02-186-2671
Fax: 02-186-2672
Email:
[email protected]
Website: www.executive-all.com